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Innovations in the Insurance Marketplace in the United States 2008
Mintel, July 2008, Pages: 86
This report examines innovations in a wide array of insurance products-property, casualty, health, life, and annuities-and the widest range of operations, including product development, underwriting, claims, marketing, advertising and distribution.
This report reviews industry innovations and provides answers to the following questions:
- What types of insurance products are being introduced to meet emerging consumer trends?
- How does new technology enable more precise and effective underwriting?
- How can innovative automobile features prevent motor vehicle accidents and result in claims savings?
- How are insurers targeting minority markets with innovative programs?
- How are some insurers effectively using the Internet to reach new customers?
- What factors impact consumers' insurance purchasing decisions?
- Which product innovations are of most interest to consumers?
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