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Private Label in Poland 2008
PMR Ltd, April 2008, Pages: 97
Our latest report is a unique and comprehensive source of information about the Polish private label market. This comprehensive study offers an in-depth analysis of the current market climate, providing valuable details on private label products, their sales value in recent years and its possible future trends. It delineates current and prospective market developments, traces consumer attitudes, and familiarizes the reader with the market's key players.
A database of more that 5,800 private label products from 13 largest grocery retail chains in Poland serves as a perfect complement to this global analysis of the sector.
Key Facts
- In the past 2 years private label products marketed in the middle price segment have seen significant growth in contrast to only a slight broadening of the bottom shelf assortment.
- In Poland discount stores account for the lion’s share of private label sales; they generate nearly 66% of total turnover on that market.
- Most private label products are relatively basic goods from the bottom store shelf or counterparts of branded goods, without any significant added value.
- From among all retailers active on the Polish market, Tesco offers the most private label products. Carrefour ranks second.
- With time producer’s attitude towards collaboration with retail chains has changed; increasingly more producers are highly positive about the benefits of the possibility of selling large batched of goods and of the stability of this distribution channel.
- The development of the private label market in Poland has been helped by the rising importance of modern retail formats and the progressive consolidation of the retail market.
This report will be particularly useful to:
- the top management and decision makers of retail chains active on or considering entering the Polish private label market
- manufacturers already producing private label products or planning such cooperation with retailers
- investors, consultancies and legal advisors looking for reliable and up-to-date market data
- professionals who need to gain a thorough understanding of the sector.
A word from the author
“Today Poland's private label market is maturing. Retail chains are expanding their offerings – marketing new products and categories under private labels and placing private label goods on higher shelves. In addition to first price and medium price segment, premium private label products are also available in Poland today. Despite the changes, most Poles approached private labels with a reserve, believing the products to be of lower quality and – because of their low price – to be primarily marketed to persons of limited financial means.
Discount stores are responsible for the decisive majority of sales of private label products, with private labels accounting for as much as 85% of store assortment. Discounters will continue to have a large market share thanks to the ongoing development of the existing chains and the expansion plans announced by Aldi – a new player in this segment. In addition, we expect the importance of traditional stores in private label sales to slowly rise as private labels are introduced onto the small shop market by such large trading groups as Emperia Holding and Eurocash”.
Patrycja Ciosek, Retail Analyst
This title is also available in the following language
Private Label in Poland 2008 (Polish Version)
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