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Furniture and Furnishings Retail in Poland 2008. Development Forecasts 2008-2010
PMR Ltd, Feb 2008, Pages: 99
Furniture and Furnishings Retail in Poland 2008 describes in detail the retail market for furniture, home fitting and interior decoration in Poland, this exclusive report provides valuable insights into the a highly dynamic industry. Each market segment is meticulously examined with both qualitative and quantitative data presented.
From consumer profile and behaviour, to market valuation of specific segments, the report paints a comprehensive picture of the Polish furnishings retail market. In depth analysis of trends and developments accompany market forecasts up till 2010. Also included are distribution channel descriptions and, of course, profiles of leading operators, for a thorough view of the market.
Key Facts
- The financial surpluses in household budgets make buyers more willing to purchase goods which improve the living standards, rather than only consumer staples.
- Specialist chains, DIY markets and hypermarkets generate 60% of the Polish home furnishings market’s turnover.
- Furniture is the largest segment of the home furnishings market in Poland, representing one third of total sales.
- Sweden’s IKEA is the largest home furnishings retailer in Poland. We estimate that its 2006/2007 revenues topped PLN 1bn.
An essential read for:
- top managers, strategic planners and executives of companies considering entry or active in the Polish market
- companies engaged in manufacturing, distributing and importing furnishings
- key decision makers and consultants involved in the interior decor industry.
This report is an invaluable resource for any company active in or considering entry to the Polish furnishing accessories market.
A word from the author
“The last two years brought a very strong market for home furnishings companies in Poland. Poles’s growing wages stimulated consumer demand and rapid growth of residential construction, which gradually translated into higher turnovers of home furnishings stores and, as a consequence, into an increase of the value of the entire market of home equipment, décor and finishing products.
Promising market prospects attract new foreign players to Poland. For example, Spainbased Zara Home is preparing to open its first stores here. This goes hand in hand with the accelerating expansion of the existing chains, which seek to more effectively leverage the favourable market conditions. Emergence of new home furnishings stores is also stimulated by further growth of shopping centres, including specialist ones.
Even though home furnishing chains are growing at a frenetic pace, about 40% of all the revenues in the market is generated by independent traditional specialist stores, which are still the main place to shop for home equipment and decoration products for people living in small towns and villages”.
Patrycja Ciosek, Retail Analyst
This title is also available in the following language
Furniture and Furnishings Retail in Poland 2008. Development Forecasts 2008-2010 (Polish Version)
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