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Non-pharmacy OTC Market in Poland 2008. Development Forecasts for 2008-2010
PMR Ltd, April 2008, Pages: 123
Non-pharmacy OTC market in Poland 2008 – Development forecasts for 2008-2010 presents a comprehensive assessment of the market for OTC preparations and products sold in non-pharmacy retail businesses from 2005 to 2010 (in the case of drugs 2002-2010).
The report discusses the market value and provides description of display and promotion methods for a variety of drugs, dietary supplements, and other health products such as herbal and functional teas, along with performance forecasts for the period 2008-2010.
Non-pharmacy OTC market in Poland 2008 was prepared using information gathered during a store check survey of non-pharmacy retail outlets (hypermarkets) selling OTC drugs and dietary supplements, which are the focus of the report, as well as other related health products.
Key Research
- The OTC market is characterized by high seasonality of sales.
- The pharmacy lobby calls for withdrawing OTC products from nonpharmacy trading.
- Every fifth Polish patient buys OTC products otherwise than at pharmacy.
- 115 drugs may be sold at stores.
- Currently Poland has more than 1100 herbal medicinal stores.
List of pharmaceutical wholesalers
The report includes a list of ca. 600 pharmaceutical wholesalers operating on the Polish market. The list specifies:
- Name of the wholesaler
- Address
- Tel. no.
- Fax no.
- E-mail
- Web site
- Main activity/Key products*
- The list is in XLS format.
*if the wholesaler's scope of business is limited
The information provided in Non-pharmacy OTC market in Poland 2008 is designed to benefit:
- retail and wholesale businesses currently trading in OTC products in a non-pharmacy setting in Poland, as well as those considering expansion into this growing marketplace
- producers and suppliers of OTC drugs and dietary supplements seeking new markets for their products
- companies that support businesses trading in non-pharmacy OTC products with products and services such as supplies and information technology
- consultants and analysts that provide advice and intelligence to governmental
- and business organisations and those seeking investment opportunities.
A Word from the Authors
“Non-pharmacy market is a very promising, though still not fully exploited, distribution channel for OTC products. Our recent report, which provides a comprehensive analysis of the market and marketing aspects of this distribution channel, is an essential read for manufacturers of health products (drugs, dietary supplements, herbs, functional food) and retail chains.
The report studies the potential the market will show in the coming years, describes the display and promotion methods, and provides overviews of the key market players, along with determination of their market shares.”
Monika Stefanczyk, Senior Pharmaceutical Analyst
Agnieszka Stawarska, Pharmaceutical Analyst
This title is also available in the following language
Non-pharmacy OTC Market in Poland 2008. Development Forecasts for 2008-2010 (Polish Version)
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