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Brand Spankin' News!: Exploring the Brand Reach and Preference of Key ICT Brands in the US SOHO Business Market Part: 4 of 5
Compass Intelligence, Oct 2007, Pages: 14

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List of Figures

List of Tables

Methodology

Measuring Brand Reach

Measuring Brand Preference

Factors That Determine “Preference”

Preferred Types of Vendors

“NOT Preferred” Types of Vendors

Opinions and Impressions of Vendors

Guiding Thoughts


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US SOHO Business Fractional T1 Services Expenditures by Size of Business, 2007-2012

US SOHO Business Fractional T1 Services Expenditures by Size of Business, 2008-2013

Targeting & Distribution to the SOHO Segment

Preferred Status: Vendor Branding & Preferential Buying Behavior Among US Business Decision-Makers, Part Four: US SOHO Businesses (1 to 4 Employees)

US SOHO Business Managed Services Trends and Spending (1 to 4 Employees)

Decision Makers Survey 2006

Customer Experience Model: US Business Experience
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