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Dough-Ra-Mi: A Look at Mobile Music, Ringtones, Ringbacks, Games, Graphics & Adult Content
MultiMedia Intelligence, Aug 2008, Pages: 22
The global retail market for mobile premium content (not including mobile video and mobile TV) is projected to reach $29 billion by 2012. Led by retail mobile music, which was a $4.9 billion market for mobile operators in 2007, mobile premium content services added to the mobile handset user experience. Mobile premium content includes multiple segments of mobile music, as well as gaming, graphics and adult content.
There is a relationship between the success of premium mobile content and the maturity of cellular services in a given region. In emerging markets like China or Brazil, mobile operators are likely to focus on providing reliable, inexpensive packages in voice applications. Still, on balance, mobile games and adult content will continue to grow as revenue streams through 2012, while revenues from mobile graphics are expected to slightly recede.
Mobile Music Revenue by Region ($M)
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'Dough-Ra-Mi: A Look at Mobile Music, Ringtones and Ringbacks, Games, Graphics and Adult Content” reviews the revenue opportunities for mobile operators in the premium mobile content market. The research contains five-year worldwide forecasts of global market revenue for music, gaming, images and adult content. The report provides a further segmentation of the retail mobile music market by revenue for ringtones, ringtunes, ringbacks, over-the-air full music track downloads, and streaming music by region. Additionally, the report explains the mobile content delivery ecosystem, and looks beyond current mobile content to present new applications in what constitutes next generation mobile content.
Abstract
Mobile Premium Content- Dough-Ra-Mi: A Look at Mobile Music, Ringtones, Ringbacks, Games, Graphics & Adult Content' reviews the revenue opportunities for mobile operators in the premium mobile content market. The research contains five-year worldwide forecasts of global market revenue for music, gaming, images and adult content. The report provides a further segmentation of the retail mobile music market by revenue for ringtones, ringtunes, ringbacks, over-the-air full music track downloads, and streaming music by region. Additionally, the report explains the mobile content delivery ecosystem, and looks beyond current mobile content to present new applications in what constitutes next generation mobile content.
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