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Mobile Markets in the Caribbean: Service Adoption Trends and Revenue Drivers
Pyramid Research, Inc., Aug 2008, Pages: 291
Acronyms and abbreviations
Companies mentioned in this report
Section 1: Executive summary
1.1 The macro environment
1.2 Regulatory outlook
1.3 Market size and structure
1.4 Mobile service revenue trends
1.5 Mobile technology trends
1.6 Competitive landscape
Section 2: Puerto Rico
2.1 Market developments to watch
2.2 Political and economic outlook
Domestic politics
International relations
Fiscal policy
Economic growth
2.3 Regulatory outlook
Policymaking and regulatory authorities
Telecommunications Act of 1996
Liberalization and competition
2.4 Market size and structure
2.5 Mobile technology trends
2.6 Competitive analysis
2.7 AT&T Mobility
Ownership structure and history
Plans and services
Individual postpaid plans
Family postpaid plans
AT&T prepaid plans
AT&T “Pick Your Plan” options
AT&T data plans
Network and coverage
2.8 Claro Puerto Rico
Ownership structure and history
Plans and services
Network and coverage
2.9 Centennial de Puerto Rico
Services and plans
Network and coverage
2.10 SunCom Wireless
SunCom voice plans
2.11 Open Mobile
Network and coverage
2.12 Sprint Puerto Rico
Voice and data packages
Network and coverage
2.13 Puerto Rico mobile operator SWOT analysis
Section 3: Dominican Republic
3.1 Market developments to watch
3.2 Political and economic outlook
Political outlook
International relations
Fiscal policy trends
Economic growth
External sector
Exchange rates
3.3 Regulatory outlook
Regulatory authority
Basic law governing the telecommunications industry
State of privatization and liberalization
Foreign ownership restrictions
Spectrum licensing
Number portability
3.4 Market size and structure
3.5 Mobile technology trends
3.6 Claro (América Móvil)
Ownership structure and history
Subscriber base and services and plans
Claro’s voice service plans
Claro’s data service plans
Network and coverage
3.7 Orange Dominicana
Ownership structure and history
Subscriber base, services, and plans
Network and coverage
3.8 Tricom
Ownership and history
Subscriber base, services and plans
Network and coverage
3.9 Viva (Trilogy Dominicana)
Ownership and history
Subscriber base, services and plans
Network and coverage
3.10 Dominican Republic mobile operator SWOT analysis
Section 4: Jamaica
4.1 Market developments to watch
4.2 Political and economic outlook
Political outlook
International relations
Fiscal policy trends
Economic growth
External sector
Exchange rates
4.3 Regulatory outlook
Regulatory framework
Policymaking and regulatory authorities
Ministry of Energy, Mining and Telecommunications
The OUR
State of privatization and liberalization
4.4 Market size and structure
4.5 Mobile technology trends
4.6 Bmobile (Cable & Wireless Jamaica)
Ownership structure and history
Operational and financial results
Services, products and plans
Network and coverage
4.7 Digicel Jamaica
Ownership structure and history
Operational and financial results
Services, products and plans
Network and coverage
4.8 América Móvil’s MiPhone (to be rebranded as Claro)
Ownership structure and history
Operational and financial results
Services, products and plans
Network and coverage
4.9 Jamaica mobile operator SWOT analysis
Section 5: Trinidad & Tobago
5.1 Market developments to watch
5.2 Political and economic outlook
Political outlook
International relations
Fiscal policy trends
Economic growth
External sector
Exchange rates
5.3 Regulatory outlook
Policymaking and regulatory authorities
State of liberalization and competition
5.4 Market size and structure
5.5 Mobile technology trends
5.6 TSTT, dba bmobile
Ownership structure and history
Plans and services
Network and coverage
5.7 Digicel
Services and plans
Network and coverage
5.8 Trinidad & Tobago mobile operator SWOT analysis
Section 6: Haiti
6.1 Market developments to watch
6.2 Political and economic outlook
Political outlook
International relations
Fiscal policy trends
Economic growth
External sector
Inflation and exchange rates
6.3 Regulatory outlook
Regulatory authority
Basic law governing the telecommunications industry
Market liberalization and competition
6.4 Market size and structure
6.5 Mobile technology trends
6.6 Digicel
6.7 Comcel
6.8 Haitel
6.9 Rectel
6.10 Haiti mobile operator SWOT analysis
Section 7: Cuba
7.1 Market developments to watch
7.2 Political and economic outlook
Political outlook
International relations
Fiscal policy trends
The EIU expects gradual, rather than sudden, political (and economic) change in Cuba in the medium term.
Economic growth
The Cuban fiscal deficit was 3.1% of GDP in 2007.
Exchange rates
7.3 Regulatory outlook
Regulatory authority
Legal framework
State of liberalization and competition
7.4 Market size and structure under three scenarios
Mobile and fixed penetration growth under the three scenarios
Comparable experience with liberalization in the Caribbean
Prepaid and postpaid subscribers
Revenue growth under the three scenarios
Average revenue per subscriber and minutes of use
7.5 Mobile technology trends
7.6 Cubacel
Plans and services
Network and coverage
7.7 Cubacel SWOT analysis
Section 8: Cayman Islands
8.1 Market developments to watch
8.2. Political and economic outlook
Political outlook
International relations
Fiscal policy
Economic growth
Exchange rates
External sector
8.3. Regulatory outlook
Regulatory authority
Market liberalization
8.4 Market size and structure
8.5 Mobile technology trends
8.6 Cable & Wireless — bmobile
8.7 Digicel
8.8 Cayman Islands mobile operator SWOT analysis
Section 9: Bermuda
9.1 Market developments to watch
9.2 Political and economic outlook
Political outlook
International relations
Fiscal policy trends
Economic growth
External sector
Exchange rates
9.3 Regulatory outlook
Regulatory authority
Regulatory reform
Market liberalization
9.4 Market size and structure
9.5 Mobile technology trends
9.6 Competitive analysis
9.7 Digicel
9.8 Cellular One
9.9 M3 Wireless
9.10 Bermuda mobile operator SWOT analysis
Appendixes: Mobile communications forecasts
Appendix 1: Puerto Rico mobile communications forecast 2005-2013
Appendix 2: Dominican Republic mobile communications forecast 2005-2013
Appendix 3: Jamaica mobile communications forecast 2005-2013
Appendix 5: Haiti mobile communications forecast 2005-2013
Appendix 6: Cuba mobile communications forecast 2005-2013
Appendix 7: Cayman Islands mobile communications forecast 2005-2013
Appendix 8: Bermuda mobile communications forecast 2005-2013
Related resources
Table of exhibits
Exhibit 1-1: Caribbean mobile subscription CAGR in a global context 2007-2013
Exhibit 1-2: Caribbean — Mobile market opportunities; volume versus growth
Exhibit 1-3: Caribbean — GDP per capita levels by country 2007
Exhibit 1-4: Caribbean region — Mobile penetration vs. GDP per capita 2007
Exhibit 1-5: Caribbean — Mobile service penetration, 2007 versus 2013
Exhibit 1-6: Caribbean — Mobile subscriptions by type 2005-2013
Exhibit 1-7: Caribbean — Total mobile service revenue and monthly ARPS 2005-2013
Exhibit 1-8: Caribbean region — Mobile subscriptions by technology, 2007 versus 2013
Exhibit 1-9: Major Caribbean operator footprints 2007
Exhibit 1-10: Major Caribbean operators’ actual and projected market shares in 2007 versus 2013
Exhibit 2-1: Puerto Rico — Macroeconomic indicators for 2005-2013
Exhibit 2-2: Puerto Rico — Mobile licenses awarded
Exhibit 2-3: Puerto Rico — Mobile and fixed penetration 2005-2013
Exhibit 2-4: Puerto Rico — Mobile subscriptions by type of plan 2005-2013
Exhibit 2-5: Puerto Rico — Operational indicators 2005-2013
Exhibit 2-6: Puerto Rico — Mobile service revenue growth 2005-2013
Exhibit 2-7: Puerto Rico — Commercial mobile network systems
Exhibit 2-8: Puerto Rico — Mobile subscriptions by network technology 2005-2013
Exhibit 2-9: Puerto Rico — Key statistics for mobile operators
Exhibit 2-10: Puerto Rico — Operator market shares by subscriptions 2005-2013
Exhibit 2-11: Puerto Rico — AT&T’s individual postpaid plans
Exhibit 2-12: Puerto Rico — AT&T’s postpaid family plans
Exhibit 2–13: Puerto Rico — AT&T’s “pick your plan” offerings
Exhibit 2-14: Puerto Rico — AT&T’s mobile data plans
Exhibit 2–15: Puerto Rico — AT&T Mobility’s GSM network coverage
Exhibit 2-16: Puerto Rico — AT&T Mobility’s 3G network coverage
Exhibit 2-17: Puerto Rico — Claro’s individual national plan options
Exhibit 2-18: Puerto Rico — Claro’s family plan options
Exhibit 2-19: Puerto Rico — Claro’s GSM and CDMA coverage 2008
Exhibit 2-20: Puerto Rico — Centennial’s network coverage
Exhibit 2-21: Puerto Rico — SunCom’s unlimited voice-only plans
Exhibit 2-22: Puerto Rico — SunCom’s data offers
Exhibit 2-23: Puerto Rico — SunCom’s coverage
Exhibit 2-24: Puerto Rico — Open Mobile coverage
Exhibit 2-25: Puerto Rico — Sprint’s Simply Everything plans
Exhibit 2-26: Puerto Rico — Sprint’s Talk/Message plans
Exhibit 2-27: Puerto Rico — Sprint’s Talk plans
Exhibit 2-28: Puerto Rico — Sprint’s Basic plan
Exhibit 2-29: Puerto Rico — Sprint’s coverage
Exhibit 2-30: Puerto Rico — Sprint’s mobile broadband coverage
Exhibit 2-31: Puerto Rico — Mobile operator SWOT analysis
Exhibit 3-1: Dominican Republic — Macroeconomic indicators 2005-2013
Exhibit 3-2: Mobile penetration vs. nominal GDP per capita in 26 Latin American markets
Exhibit 3-3: Dominican Republic — Mobile and fixed penetration 2005-2013
Exhibit 3-4: Dominican Republic — Mobile subscriptions by type of plan 2005-2013
Exhibit 3-5: Dominican Republic — Prepaid as percentage of total subscribers by operator in 2007 and 2013
Exhibit 3-6: Dominican Republic — Operational indicators 2005-2013
Exhibit 3-7: Dominican Republic — Mobile service revenue and growth 2005-2013
Exhibit 3-8: Dominican Republic — Mobile subscriptions by network technology 2005-2013
Exhibit 3-9: Dominican Republic — Key statistics for mobile operators
Exhibit 3-10: Dominican Republic — Mobile subscription market share forecast 2005-2013
Exhibit 3-11: Dominican Republic — Claro’s mobile broadband offers
Exhibit 3-12: Dominican Republic — Claro’s coverage in 2007
Exhibit 3-13: Dominican Republic — Orange’s Max and Flex plans
Exhibit 3-14: Dominican Republic — Orange’s network coverage 2008
Exhibit 3-15: Dominican Republic — Tricom’s total and mobile service revenue 2004-2007
Exhibit 3-16: Dominican Republic — Tricom’s network coverage 2008
Exhibit 3-17: Dominican Republic — Trilogy’s network coverage 2008
Exhibit 3-18: Dominican Republic — Mobile operator SWOT analysis
Exhibit 4-1: Jamaica — Macroeconomic indicators 2005-2013
Exhibit 4-2: Jamaica and the Caribbean region — Mobile penetration 2005-2013
Exhibit 4-3: Jamaica — Mobile and fixed penetration 2005-2013
Exhibit 4-4: Jamaica — Mobile user penetration versus mobile subscriber penetration 2005-2013
Exhibit 4-5: Jamaica — Mobile subscriptions by type of plan 2005-2013
Exhibit 4-6: Jamaica — Operational indicators 2005-2013
Exhibit 4-7: Jamaica — Mobile service revenue and growth 2005-2013
Exhibit 4-8: Jamaica — Mobile subscriptions by network technology 2005-2013
Exhibit 4-9: Jamaica — Key statistics for mobile operators
Exhibit 4-10: Jamaica — Mobile subscription market share forecast 2005-2013
Exhibit 4-11: Jamaica — Financial results of C&W Jamaica 2005-2007
Exhibit 4-12: Jamaica — Cable & Wireless Jamaica’s revenue per product line in fiscal 2007
Exhibit 4-13: Jamaica — Bmobile TopUp advertisement
Exhibit 4-14: Jamaica — Bmobile’s three distinct prepaid options
Exhibit 4-15: Jamaica — Digicel’s network coverage 2008
Exhibit 4-16: Background data on Claro
Exhibit 4-17: Jamaica — MiPhone network coverage 2007
Exhibit 4-18: Jamaica — Mobile operator SWOT analysis
Exhibit 5-1: Trinidad & Tobago — Macroeconomic and demographic variables 2005-2013
Exhibit 5-2: Trinidad & Tobago — Main goals and responsibilities of the Telecommunications Authority
Exhibit 5-3: Trinidad & Tobago — Mobile subscription penetration vs. mobile user penetration 2005 2013
Exhibit 5-4: Trinidad & Tobago — Mobile and fixed penetration 2005-2013
Exhibit 5-5: Trinidad & Tobago — Mobile subscriptions by type of plan 2005-2013
Exhibit 5-6: Trinidad & Tobago — Operational indicators 2005-2013
Exhibit 5-7: Trinidad & Tobago mobile service revenue growth 2005-2013
Exhibit 5-8: Trinidad & Tobago — Mobile subscriptions by network technology 2005-2013
Exhibit 5-9: Trinidad & Tobago — Key statistics for mobile operators
Exhibit 5-10: Trinidad & Tobago — Expected subscription market shares of mobile operators 2005-2013
Exhibit 5-11: Trinidad & Tobago — TSTT’s revenue versus EBIT 2005-2007
Exhibit 5-12: Trinidad & Tobago — Bmobile versus Digicel prepaid rates
Exhibit 5-13: Trinidad & Tobago — Bmobile postpaid plans
Exhibit 5-14: Trinidad & Tobago — Per-minute rates of postpaid plans, Digicel vs. bmobile
Exhibit 5-15: Trinidad & Tobago — SMS messages included in postpaid plans of Digicel and bmobile
Exhibit 5-16: Trinidad & Tobago — TSTT’s GSM network coverage 2008
Exhibit 5-17: Trinidad & Tobago — Digicel’s prepaid and postpaid offerings
Exhibit 5-18: Trinidad & Tobago — Digicel’s international rates
Exhibit 5-19: Trinidad & Tobago — Digicel’s coverage
Exhibit 5-20: Trinidad & Tobago — Mobile operator SWOT analysis
Exhibit 6-1: Haiti — Macroeconomic indicators 2005-2013
Exhibit 6-2: Haiti — Mobile and fixed penetration 2005-2013
Exhibit 6-3: Haiti — Mobile subscriptions by type of plan 2005-2013
Exhibit 6-4: Haiti — Operational indicators 2005-2013
Exhibit 6-5: Haiti — Mobile service revenue growth 2005-2013
Exhibit 6-6: Haiti — Mobile subscriptions by network technology 2005-2013
Exhibit 6-7: Haiti — Key statistics for mobile operators
Exhibit 6-8: Haiti — Subscriber market share forecast for mobile operators 2005-2013
Exhibit 6-9: Haiti — Mobile operator SWOT analysis
Exhibit 7-1: Cuba — Macroeconomic indicators 2005-2013
Exhibit 7-2: Cuba — Snapshot of the mobile market in 2013 under three scenarios
Exhibit 7-3: Cuba — Number of Internet, fixed and mobile telephony subscription 2005-2007
Exhibit 7-4: Year-end 2007 penetration ratios and GDP per capita for some comparable Latin American countries
Exhibit 7-5: Cuba — Projected mobile and fixed penetration 2005-2013 under Scenario 1: Status quo 213
Exhibit 7-6: Cuba — Projected mobile and fixed penetration 2005-2013 under Scenario 2: Government cedes Cubacel to Telecom Italia by mid-2009
Exhibit 7-7: Cuba — Projected mobile and fixed penetration 2005-2013 under Scenario 3: Government opens the market to competition in 2010
Exhibit 7-8: Increases in mobile penetration rates two years after full market liberalization in Jamaica, Haiti and Trinidad & Tobago
Exhibit 7-9: Cuba — Prepaid subscriptions as a percentage of total under three scenarios 2005-2013 . 217
Exhibit 7-10: Cuba — Projected mobile service revenue growth 2005-2013 under Scenario 1: Status quo
Exhibit 7-11: Cuba — Projected mobile service revenue growth 2005-2013 under Scenario 2: Government cedes Cubacel to Telecom Italia in mid-2009
Exhibit 7-12: Cuba — Projected mobile service revenue growth 2005-2013 under Scenario 3: Government opens market to competition in 2010
Exhibit 7-13: Cuba — Operational indicators for 2005-2013 reflecting market liberalization in 2010 (Scenario 3)
Exhibit 7-14: Cuba — Mobile subscriptions by technology under Scenario 3, 2005-2013
Exhibit 7-15: Cuba — Cubacel overview
Exhibit 7-16: Cuba — ETECSA’s profits in 2005-2007
Exhibit 7-17: Cuba — Cubacel prepaid plans (US dollars)
Exhibit 7-18: Cuba — Cubacel’s postpaid plans
Exhibit 7-19: Cuba — Maps of Cubacel’s TDMA and GSM coverage
Exhibit 7-20: Cuba — Cubacel SWOT analysis
Exhibit 8-1: Cayman Islands — Macroeconomic indicators 2005-2013
Exhibit 8-2: Cayman Islands — Excerpt from the ICTA’s Decision 2008-1: Policy for the Management and Allocation of Spectrum
Exhibit 8-3: Cayman Islands — Mobile and fixed penetration 2005-2013
Exhibit 8-4: Cayman Islands — Mobile subscriptions by type of plan 2005-2013
Exhibit 8-5: Cayman Islands — Operational indicators 2005-2013
Exhibit 8-6: Cayman Islands — Mobile service revenue growth 2005-2013
Exhibit 8-7: Cayman Islands — Mobile subscriptions by network technology 2005-2013
Exhibit 8-8: Cayman Islands — Key statistics for mobile operators
Exhibit 8-9: Cayman Islands — Mobile market shares 2005-2013
Exhibit 8-10: Cayman Islands — Comparison of Digicel’s and bmobile’s smallest postpaid plans
Exhibit 8-11: Cayman Islands — Comparison of Digicel’s and bmobile’s largest postpaid plans
Exhibit 8-12: Cayman Islands — Mobile operator SWOT analysis
Exhibit 9-1: Bermuda — Macroeconomic indicators 2005-2013
Exhibit 9-2: Bermuda — Overview of telecommunications regulatory reform process
Exhibit 9-3: Bermuda — Summary of the proposed telecom policy changes
Exhibit 9-4: Bermuda — Mobile and fixed penetration 2005-2013
Exhibit 9-5: Bermuda — Mobile subscriptions by type of plan 2005-2013
Exhibit 9-6: Bermuda — Markets with the highest aggregate mobile ARPS worldwide 2007
Exhibit 9-7: Bermuda — Operational indicators 2005-2013
Exhibit 9-8: Bermuda — Mobile service revenue growth 2005-2013
Exhibit 9-9: Bermuda — Mobile subscriptions by network technology 2005-2013
Exhibit 9-10: Bermuda — Key statistics for mobile operators
Exhibit 9-11: Bermuda — Sample service plan comparisons 2008
Exhibit 9-12: Bermuda — Market share forecast by mobile operator 2005-2013
Exhibit 9-13: Bermuda — Mobile operator SWOT analysis
Appendix 1: Puerto Rico mobile communications forecast 2005-2013
Appendix 2: Dominican Republic mobile communications forecasts 2005-2013
Appendix 3: Jamaica mobile communications forecasts 2005-2013
Appendix 4: Trinidad & Tobago mobile communications forecast 2005-2013
Appendix 5: Haiti mobile communications forecast 2005-2013
Appendix 6: Cuba mobile communications forecast 2005-2013
Appendix 7: Cayman Islands mobile communications forecast 2005-2013
Appendix 8: Bermuda mobile communications forecast 2005-2013
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