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Estate Agents Market Report 2008
Key Note Publications Ltd, Aug 2008, Pages: 103
Executive Summary
1. Market Definition
REPORT COVERAGE
Table 1: Number of Estate Agency Branches in the UK, 2004-2008
MARKET SECTORS
Sole-Agency Agreements
Joint Sole-Agency Agreements
Multiple-Agency Agreements
Table 2: Estimated Breakdown of Total Estate Agency Revenue from Residential Sales (%), 2007
MARKET TRENDS
Falling House Prices
Declining Sales Volumes
Smart Properties are Not Immune
Reduced Mortgage Availability
Increasing Interest in the Rentals Market
Growth in Quick-Sale Companies
Seasonality
Table 3: Seasonality of Estate Agency Business in England and Wales (000 transactions and %), 2005-2007
ECONOMIC TRENDS
Population
Table 4: UK Resident Population Estimates by Sex (000), Mid-Years 2003-2007
Gross Domestic Product
Table 5: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2003-2007
Inflation
Table 6: UK Rate of Inflation (%), 2003-2007
Unemployment
Table 7: Actual Number of Unemployed Persons in the UK (million), 2003-2007
MARKET POSITION
2. Market Size
THE TOTAL MARKET
By Volume
Property Transactions
Table 8: Total Number of Property Market Transactions in the UK (000), 2003-2007
Figure 1: Total Number of Property Market Transactions in the UK (000), 2003-2007
By Value
Estate Agency Revenue
Table 9: Estimated Breakdown of Total Estate Agency Revenue from Residential Sales in the UK (£m), 2007
Figure 2: Estimated Breakdown of Total Estate Agency Revenue from Residential Sales in the UK (%), 2007
Affordability
NEW HOUSING
By Volume
Table 10: Number of Permanent Dwellings Completed in the UK by Country, 2003/2004-2006/2007
By Value
Table 11: Value of New Housing in Great Britain (£m), 2003-2007
3. Industry Background
RECENT HISTORY
NUMBER OF COMPANIES
Franchise and Affiliated Operations
Table 12: The Largest Affinity Groups and Franchise Operations in the UK by Number of Branches, January 2004-2008
Estate Agencies
Table 13: Number of UK VAT-Based Enterprises Engaged as Real Estate Agencies by Turnover Sizeband (number and %), 2006 and 2007
EMPLOYMENT
Table 14: Number of UK VAT-Based Enterprises Engaged as Real Estate Agencies by Employment Sizeband (number and %), 2006 and 2007
REGIONAL VARIATIONS IN THE mARKETPLACE
Regional House Prices
Table 15: Average House Prices in the UK by Region (£), First Quarter 2008
DISTRIBUTION
HOW ROBUST IS THE MARKET?
LEGISLATION
Estate Agents and Property
Renting
Stop Now Order
Insurance
Money Laundering
KEY TRADE ASSOCIATIONS
Association of Residential Lettings Agents
Institution of Commercial & Business Agents
National Association of Estate Agents
National Association of Valuers & Auctioneers
National Federation of Property Professionals
Ombudsman for Estate Agents
Royal Institution of Chartered Surveyors
4. Competitor Analysis
THE MARKETPLACE
Table 16: The Leading 30† Estate Agencies in the UK by Number of Residential Branches, January 2004-2008
MARKET LEADERS
Countrywide Estate Agents
Company Structure
Current and Future Developments
Financial Results
Connells Residential
Company Structure
Current and Future Developments
Financial Results
LSL Property Services PLC
Company Structure
Current and Future Developments
Financial Results
Halifax Estate Agencies Ltd
Company Structure
Current and Future Developments
Financial Results
Spicerhaart Group Ltd
Company Structure
Current and Future Developments
Financial Results
Arun Estate Agencies Ltd
Company Structure
Current And Future Developments
Financial Results
Hamptons Group Ltd
Company Structure
Current and Future Developments
Financial Results
Humberts
Company Structure
Current and Future Developments
Financial Results
Savills PLC
Company Structure
Current and Future Developments
Financial Results
Kinleigh Folkard & Hayward Ltd
Company Structure
Current and Future Developments
Financial Results
MARKETING ACTIVITY
Main Media Advertising Expenditure
Table 17: Main Media Advertising Expenditure by Residential Estate Agents (£000), Years Ending March 2007 and 2008
Table 18: Main Media Advertising Expenditure by Online Estate Agents (£000), Years Ending March 2007 and 2008
5. Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
6. Buying Behaviour
CONSUMER PENETRATION
Table 19: Summary of Results (% of adults), 2008
Adults Who Have Engaged an Estate Agent to Sell a Property in the Past 7 Years
Table 20: Adults Who Have Engaged an Estate Agent to Sell a Property at Least Once in the Past 7 Years by Sex, Age, Social Grade and Region (%), 2008
Adults Who Have Bought a Property Through an Estate Agent in the Past 7 Years
Table 21: Adults Who Have Bought a Property Through an Estate Agent at Least Once in the Past 7 Years by Sex, Age, Social Grade and Region (%), 2008
Adults Who Have Moved Home in the Past 7 Years
Table 22: Adults Who Have Moved Home at Least Once in the Past 7 Years by Sex, Age, Social Grade and Region (%), 2008
Adults Who Would Search the Internet for Properties
Table 23: Adults Who Would Search the Internet for Properties if They Wanted to Move Home by Sex, Age, Social Grade and Region (%), 2008
Adults Who Would Visit an Estate Agent if They Wanted to Move Home
Table 24: Adults Who Would Visit an Estate Agent's Office if They Wanted to Move Home by Sex, Age, Social Grade and Region (%), 2008
Adults Who Think Estate Agents Give Good Value for Money
Table 25: Adults Who Think Estate Agents Give Good Value for Money by Sex, Age, Social Grade and Region (%), 2008
Adults Who Think Estate Agents are Trustworthy
Table 26: Adults Who Think Estate Agents are Trustworthy by Sex, Age, Social Grade and Region (%), 2008
Adults Who Think Estate Agents are Properly Regulated
Table 27: Adults Who Think Estate Agents are Properly Regulated by Sex, Age, Social Grade and Region (%), 2008
7. Current Issues
CURRENT MARKET CONDITIONS
CORPORATE DEVELOPMENTS
A PRESENCE ON THE HIGH STREET
HOME INFORMATION PACKS — PROS and CONS
TESCO'S ESTATE AGENCY
8. The Global Market
RECENT GLOBAL TRENDS
9. Forecasts
INTRODUCTION
The Economy
Table 28: Forecasts for the UK Economy (000, % and million), 2008-2012
FORECASTS 2008 TO 2012
By Volume
Property Transactions
Table 29: Forecast Number of Property Market Transactions in the UK (000), 2008-2012
By Value
Estate Agency Revenue
Table 30: Forecast Estate Agency Revenue from Residential Sales in the UK (£m), 2008-2012
Figure 3: Forecast Estate Agency Revenue from Residential Sales in the UK (£m), 2008-2012
MARKET GROWTH
Figure 4: Total Number of Property Market Transactions in the UK (000), 2003-2012
FUTURE TRENDS
A Smaller Presence on the High Street
More Business Online
Scotland to Launch HIPs
10. Company Profiles
Arun Estate Agencies Ltd
Connells Residential
Countrywide Estate Agents
Halifax Estate Agencies Ltd
Hamptons Group Ltd
Kinleigh Folkard & Hayward Ltd
LSL Property Services PLC
Savills PLC
Spicerhaart Group Ltd
11. Further Sources
Associations
General Sources
Government Publications
Other Sources
Bisnode Sources
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