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Russian Resource Book 2008
Technopak Advisors Pvt. Ltd., Jan 2008
Russia had entirely remained an isolated province within European and world life, its life aloof and closed. But the present scenario is changing. Russia is fast becoming a leader in Eastern Europe with almost all industries (automotive, energy, food & beverages, retail, ITC etc.) facing high increase. The recent rapid economic expansion of the Russian economy has contributed considerably to raising living standards in Russia and narrowing the income gap with other emerging markets and the euro area.
The increasing market size of the Russian economy has started to attract greater inflows of foreign direct investment which traditionally has been low in Russia. Similarly, rating upgrades and improved earnings prospects backed by strong economic growth have resulted in the inclusion of Russian assets in the standard emerging market portfolios of international investors.
The longer-term outlook for the Russian economy is therefore not only of interest to the Russian authorities and citizens who have a natural interest in the further improvement of livings standards but also to policy-makers in mature economies and international investors.
In our report we describe and discuss Russia, with the backdrop of ground realities and opportunities. The gamut of information collated in this report will help potential foreign investors find desirable access into the Russian market and will also help overcome a few intercultural barriers. The first two sections of the report examines the overall background of Federal Russia and its growing economy, while section three reviews significant industries whose potentials can be tapped. In the final chapter, we present detailed course of action focusing on law, government policies, taxations system, and other such aspect that will guide foreign investors interested in Russia.
Section two has Chapters 5 to 10. Successfully entering the Russian market and establishing a company would not be possible without knowing consumer trends, segments and behavior at the market. The second section provides all necessary information that will help the companies identify key customer segment for its products. Chapter 5 concentrates on the overview of the consumer market and analyzes terms like consumer basket. Chapter 6 focuses entirely on the Russian consumer. It describes his preferences, profile and introduces different types of Consumer segments. Chapters 7 and 8 map the Russian Federation. Consumer geography in the Russian Federation as the largest country in the world plays important role. We analyze different economic and social conditions in seven regions and then in seven most important Russian cities. Position of domestic vs. foreign brands is analyzed in the Chapter 9. The last Chapter will point out some of the key trends, prospects and risks in the Russian consumer market in general.
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