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B2B Marketing on Social Networks: Engaging the Business Audience
eMarketer, Aug 2008, Pages: 17
Business and socializing must mix. In 2008, marketers will spend $40 million in the US to advertise to a business audience on online social networks, and that is just the beginning.
The B2B Marketing on Social Networks report analyzes the growth of business-oriented networks. Given the popularity of LinkedIn, where the audience has more than doubled in the past year, and the fact that even Facebook has become a de facto business network, as more businesspeople join, B2B marketers are reconsidering the social network environment.
As the number of business users of social networks increases, advertising expenditures will rise accordingly, reaching an estimated $210 million in 2012.
In addition, marketers will spend far more over the next few years to create and manage their own social networks for business customers, partners, suppliers and vendors.
Key questions the 'B2B Marketing on Social Networks' report answers:
- How much will marketers spend on social network advertising aimed at a business audience?
- What types of B2B advertising can businesses do on social network sites?
- Why are companies creating social networks to market to business customers, vendors, distributors and channel partners?
- What are the challenges of developing such networks?
- And many others
This emarketer report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
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