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B2B Marketing on Social Networks: Engaging the Business Audience
eMarketer, Aug 2008, Pages: 17
The eMarketer View 2 B2B Ad Spending on Social Network Sites 4 B2B Ad Models for Social Networks 5 Social Media Spending vs.Other Media 5 B2B Social Network Traffic and Usage 6 Why Marketers Create Their Own B2B Networks 9 Benefits and Goals 13 Case Studies 14 Endnotes 16 Related Information and Links 17
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