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B2B Marketing on Social Networks: Engaging the Business Audience
eMarketer, Aug 2008, Pages: 17

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The eMarketer View 2
B2B Ad Spending on Social Network Sites 4
B2B Ad Models for Social Networks 5
Social Media Spending vs.Other Media 5
B2B Social Network Traffic and Usage 6
Why Marketers Create Their Own B2B Networks 9
Benefits and Goals 13
Case Studies 14
Endnotes 16
Related Information and Links 17




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