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Digital Signage in Europe: Opportunities for digital out-of-home advertising
Screen Digest, Aug 2008, Pages: 120

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Executive Summary

PART 1: Digital Signage Overview

Introduction
Value chain and business models
Market players
Business models
Technology
Digital revenue drivers
Digital OOH business case
The strategic impacts of DOOH
European forecasts
OOH advertising revenues forecasts
Digital out-of-home screens forecasts
Hardware revenues forecasts

PART 2: Country Profiles and players profiles

Austria
Belgium
France
Germany
Italy
Netherlands
Scandinavia
Spain
Switzerland
United Kingdom

Glossary


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