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China B2B Media Industry Research Report, 2008
Analysys International, June 2007, Pages: 63
1 Introduction
Purpose of this research report
Most China B2B market research focuses only on online businesses, which ignores the numerous related offline businesses that make up the bulk of the B2B industry. This research report looks at both online and offline B2B services, compares their strengths and weaknesses, analyzes the current market landscape for both, forecasts market trends, and finally provides suggestions to the major players in the industry.
Definitions in this research report
B2B business: Analysys International defines B2B business as marketing communication activities conducted by 3rd party service providers that allows business partners such as buyers and suppliers to obtain information about each other, or to communicate information to each other about their own products and services via online platforms or offline ones such as trade shows or print publications.
B2B business platforms:These include both B2B media platforms such as B2B websites, trade shows, print publications, and consulting and research services as well as B2B transaction platforms.
Integrated and vertical B2B: B2B services can be divided into integrated and vertical B2B depending on the covered industries; the former have wide industry coverage whereas the latter will only cover a specific industry.
2 China B2B market from the clients'perspective
3 Overview and outlook of China B2B market
4 Suggestions
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