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Online Games Market in Korea
Pearl Research, July 2009, Pages: 60
We forecasted that the online games market in South Korea would grow 20% during 2008.
These key findings are contained in our new “Online Games Market in Korea” study.
Highlights from the study:
- South Korea has one of the highest personal computer (PC) ownership rates worldwide with an 80% adoption rate.
- The top five game operators in Korea in 2008 are NHN (revenues up 51% year-over-year); Nexon; NCsoft (revenues up 5% year-over-year); Neowiz (revenues up 29% year-over-year), and CJ Internet (revenues up 21% year-over-year). The robust revenue growth for these game operators, despite an economic downturn, demonstrates the resilience of online games in Korea.
- Top online games include NCsoft’s Aion and Lineage series, CJ Internet’s Sudden Attack, EA’s FIFA Online 2, Nexon’s Dungeon and Fighter and Activision Blizzard’s World of Warcraft.
- The majority of Korea’s titles operate on a free-to-play basis, with users purchasing virtual items. Ironically, the worldwide economic downturn has not affected this business model as much, as these virtual items are small-ticket items.
While South Korea has a robust online games market, critical challenges include intense domestic competition; a government crackdown on web board games; lack of capital for smaller publishers; and rising development costs.
The “Games Market in Korea” report provides an in-depth analysis of the Korean online games market and contains an executive summary; 2008 to 2014 forecasts for the online games platforms; inhibitors and drivers to growth; deep marketplace analysis; discussion of key market players, and strategic conclusions.
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