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2008 Sports Nutrition Weight Loss Report
Nutrition Business Journal, Jan 2008, Pages: 341
Sports nutrition companies once faced the stark reality that their historical base of products were designed for, and fundamentally appealed to, a small minority of the population. Weight-loss companies came to a similar conclusion and low-carb companies ultimately realized that their products were more a niche or a seasonal fad than firmly latched on to the American psyche. Energy drinks may be heading in the same direction with teens, but this is not yet clear.
The central challenge in the SNWL market is to move away from fad marketing and build a larger base of loyal customers. Education must be an important component. Messages and products must be more about long-term nutrition and health than just about short-term weight loss. Weight-loss companies that depend on products must face the fact that weight-conscious Americans will increasingly embrace more active lifestyles, eat better foods and demand the benefits of weight-loss and nutrition science in more than just one product, whether it be pills, meal replacements or low-carb foods. Companies must provide consumers with an expanding variety of forms in pills, drinks, foods and educational materials to link to their desired lifestyle if they are to retain them as loyal, lifelong customers.
There is little doubt that Americans desire healthier lifestyles and healthcare. Demographic trends only confirm and enhance this demand. In 2006, the sports nutrition and weight-loss sector was healing its wounded, with all but the low-carb category delivering healthy growth. Growth will continue at rates above inflation and billons of dollars in new sales await new product and company launches. Specialty products for sports nutrition and weight loss therefore face a market demand profile of considerable scope and vast potential for the foreseeable future.
This new 341-page 2008 Sports Nutrition & Weight Loss Report Industry Report provides the most comprehensive analysis of the $18.2-billion U.S. sports nutrition and weight loss(SNWL) categories.
This report reviews the most dynamic segments of the nutrition industry—and also perhaps of the broader food and pharmaceuticals industries.
-Report presents data and analysis of the 6 SNWL categories: Sports/Energy Beverages, Weight loss pills, Sports Nutrition Supplements, Nutrition Bars, Weight Loss Meal Replacement supplements, & Low-Carb Foods. All are analyzed in a comprehensive products, companies and channels style.
-Historical Data from 1997-2006 & forecasts from 2007-2013 in all product categories across all sales channels
-Mergers & acquisitions in the sports nutrition & weight loss market space
-Analysis on nutrition bars and their first positive market growth in 4 years
-Overviews on changing market share in weight-loss pills and liquid meal replacements
-Updates on the exploding Sports & Energy drink market
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