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2008 Sports Nutrition Weight Loss Report
Nutrition Business Journal, Jan 2008, Pages: 341
1._ TABLE OF CONTENTS
2._ EXECUTIVE SUMMARY
2.1._ ACKNOWLEDGEMENTS
2.2._ RESEARCH METHODOLOGY
2.3._ DEFINITIONS _
3._ MARKET DATA & OVERVIEW
3.1._ U.S. SNWL & SUPPLEMENT INDUSTRY
3.2._ U.S. NUTRITION INDUSTRY
3.3._ HISTORICAL &PROJECTED GROWTH
3.4._ OBESITY &DIABETES
3.5._ REGULATORY ISSUES
3.6._ PRICING
3.7._ CONSUMER USAGE&SPENDING
3.8._ SCIENCE
3.9._ STRATEGIES
3.10._ HISTORY OF SNWL
3.11._ FOUNDING PLAYERS IN U.S. SPORTS NUTRITION
3.12._ MERGERS &ACQUISITIONS
3.13._ LESSER EVIL FOODS
4._ PRODUCTS
4.1._ LOW-CARB PRODUCTS
4.2._ WEIGHT LOSS PILLS
4.3._ SPORTS NUTRITION SUPPLEMENTS
4.4._ NUTRITION BARS
4.5._ SPORTS/ENERGY BEVERAGES
4.6._ MEAL REPLACEMENT SUPPLEMENTS FOR WEIGHT LOSS
5._ SALES CHANNELS & DISTRIBUTION
5.1._ NATURAL&SPECIALTY SUPPLEMENT RETAIL
5.2._ MASSMARKET
5.3._ DIRECT CHANNELS
5.4_ FITNESS CENTERS AND SPORTS CLUBS
6._ SNWL RAW MATERIAL & INGREDIENT SUPPLY
7._ COMPANY PROFILES
7.1._ ABBOTT LABS
7.2._ ALMASED
7.3._ APEX FITNESS
7.4._ AST SPORTS SCIENCE
7.5._ ATKINS NUTRITIONALS
7.6._ BASIC RESEARCH
7.7._ BDIMARKETING
7.8._ BETASTATIN NUTRITIONAL RESEARCH
7.9._ BIOPLEX NUTRITION
7.10._ BIOTEST LABORATORIES
7.11._ BODYONICS
7.12._ BRICKER LABS
7.13._ BSN
7.14._ BUMBLE BAR
7.15._ CELEBRITY PRODUCTS DIRECT (HOLLYWOOD CELEBRITY DIET)
7.16._ CHAMPION NUTRITION
7.17._ CHATTEM (DEXATRIM NATURAL)
7.18._ CHEF JAY'S (TRI-O-PLEX)
7.19._ CLIF BAR
7.20._ COCA-COLA
7.21._ COLORADO BAKING COMPANY (PEAK BAR)
7.22._ COUNTRY LIFE (BIOCHEM)
7.23._ CYBERGENICS
7.24._ CYTODYNE TECHNOLOGIES (XENADRINE)
7.25._ CYTOSPORT
7.26._ DA VINCI'S GOURMET
7.27._ DEBOER
7.28._ DELICIOUSLY SLIM (BENSALEM NATURALS)
7.29._ ECLIPSE
7.30._ ERGOPHARM
7.31._ EXPERT FOODS
7.32._ FIZOGEN PRECISION TECHNOLOGIES
7.33._ FOREVER LIVING
7.34._ GLENNYS SLIM
7.35._ GNC PERFORMANCE
7.36._ GOEN GROUP (TRIMSPA, NUTRAMERICA)
7.37._ GRAM'S GOURMET
7.38._ HANSEN'S
7.39._ HEALTH&NUTRITION SYSTEMS (CARB CUTTER, THIN TABS, ACUTRIM NATURAL)
7.40._ HERBALIFE
7.41._ HOBARAMA (BAWLS GUARANA)
7.42._ HOLLYWOOD MIRACLE DIET (48 HOUR DIET)
7.43._ ISATORI GLOBAL TECHNOLOGIES
7.44._ ISS RESEARCH _
7.45._ JOSEPH'S
7.46._ KAIZEN NUTRITION
7.47._ KELLOGG
7.48._ KRAFT FOODS
7.49._ LA NOUBA
7.50._ LA TORTILLA
7.51._ LABRADA BODYBUILDING NUTRITION
7.52._ LOGIC NUTRITION
7.53._ MARS (SNICKERSMARATHON)
7.54._ MAX MUSCLE
7.55._ MAXIMUM HUMAN PERFORMANCE
7.56._ MDLABS
7.57._ MEDICAL RESEARCH INSTITUTE
7.58._ METABOLIC NUTRITION
7.59._ METABOLIC RESPONSEMODIFIERS
7.60._ METABOLIC TECHNOLOGIES
7.61._ MLO PRODUCTS
7.62._ MOLECULAR NUTRITION
7.63._ MONARCH
7.64._ MOUNTAIN BREAD
7.65._ MUSCLE LINK
7.66._ MUSCLE MARKETING USA
7.67._ IOVATE
7.68._ NATROL
7.69._ NATURADE
7.70._ NATURE'S BEST
7.71._ NBTY
7.72._ NESTLE
7.73._ NEXT PROTEINS INTERNATIONAL
7.74._ NOVARTIS
7.75._ NUTREX RESEARCH
7.76._ NUTRITIONAL TECHNOLOGIES
7.77._ NVE PHARMACEUTICAL
7.78._ OLYMPIAN LABS
7.79._ OPTIMUM NUTRITION
7.80._ PATENTHEALTH
7.81._ PEPSI
7.82._ PHARMAGENX
7.83._ PREMIER NUTRITION
7.84._ PRIME HEALTH SUPPLEMENTS (THINK! )
7.85._ PROMATRIX
7.86._ RED BULL
7.87._ RIPFAST
7.88._ ROCKSTAR
7.89._ ROSS CHOCOLATES
7.90._ SCHWARTZ LABORATORIES
7.91._ SCIFIT
7.92._ SCITEC NUTRITION
7.93._ PROMAX NUTRITION
7.94._ STEEL'S GOURMET
7.95._ SYNTRAX (SI03)
7.96._ THERMO-LIFE INTERNATIONAL
7.97._ IDEASPHERE(FORMERLY TWINLAB CORPORATION)
7.98._ ULTIMATE NUTRITION
7.99._ UNILEVER (SLIMFAST)
7.100._ UNIVERSAL NUTRITION CORP
7.101._ VHT BODY
7.102._ WALDEN FARMS
7.103._ WEIDER NUTRITION INTERNATIONAL
7.104._ WINDMILL CONSUMER (VITAQUEST, GARDEN STATE NUTRITION, CELEMARK)
7.105._ WINDOW ROCK (CORTISLIM)
7.106._ YAMATE CHOCOLATIER
INDEX OF FIGURES
Figure 2-1 US Total SNWL Sales, 1997-2013
Figure 2-2 US Total SNWL Sales by Product, 2006
Figure 2-1 US SNWL Growth, 1997-2013
Figure 3-1 US Total SNWL Sales by Product, 2006
Figure 3-2 US Total SNWL Sales vs Total Nutrition Industry Sales, 1997-2004
Figure 3-3 US Total SNWL Sales vs Total Nutrition Industry Sales, 2005-2013e
Figure 3-4 US Total SNWL Sales & Annual Growth, 1997-2013e
Figure 3-5 US Total Supplement Sales & Annual Growth, 1997-2013e
Figure 3-6 US Total SNWL Sales & Annual Growth, 1997-2013e
Figure 3-7 US Total SNWL Sales by Product Subcategory 1997 – 2004
Figure 3-8 US Total SNWL Sales by Product Subcategory 2005 – 2013e
Figure 3-9 US Total SNWL % of total sales by Product Subcategory 1997 – 2004
Figure 3-10 US Total SNWL %of total Sales by Product Subcategory 2005 – 2013e
Figure 3-11 US Total SNWL Sales Growth by Product Subcategory 1998 – 2004
Figure 3-12 US Total SNWL Sales Growth by Product Subcategory 2005 – 2013e
Figure 3-13 US Total SNWL Sales by Channel, 2006
Figure 3-14 US Total SNWL Channel Sales, Growth, & % of Total, 2004-2006
Figure 3-15 US SNWL Supplements vs Total Supplement Market, 1997-2004
Figure 3-16 US SNWL Supplements vs Total Supplement Market, 2005-2013e
Figure 3-17 US SNWL Supplements* vs Total Supplement Market, 2006
Figure 3-18 US SNWL Supplements vs Total Supplement Market, 2013
Figure 3-19 US Total Supplement Sales & Annual Growth, 1997-2013
Figure 3-20 Top 30 Companies in SNWL (wholesale $M), 2004-2006 Sales & Growth
Figure 3-21 US Nutrition Industry Revenues, 2006 ($mil, consumer sales)
Figure 3-22 US Nutrition Industry Revenues, 2005 ($mil, consumer sales)
Figure 3-23 US Nutrition Industry by Product, 1997-2006 ($mil, consumer sales)
Figure 3-24 US Nutrition Industry by Product Growth, 2000-2006 & ‘07-’10 Forecast
Figure 3-25 Distribution of US Supplement Sales, 2006
Figure 3-26 US Supplement Sales ($mil) by Sales Channel 1997-2006
Figure 3-27 US Supplement Sales Growth by Channel, 2006
Figure 3-28 Supplement Sales by Retail Category, 2006
Figure 3-29 US Supplement Sales Growth Rates, Mass Market vs Natural Food/Specialty
Retail in 2000-2006
Figure 3-30 US Supplement Sales Growth Rates by Channel, Mass Market Stores vs All
Supplements, 1999-2006
Figure 3-31 US Supplement Sales Growth Rates by Channel, NF/Specialty Stores vs All
Supplements 1999-2006
Figure 3-32 US Supplement Sales Growth Rates by Channel, Mail Order & Internet vs All Supplements 2000-2006
Figure 3-33 US Supplement Sales Growth Rates by Channel, Multi-Level Marketing vs All Supplements 1998-2006
Figure 3-34 US Supplement Sales Growth Rates by Channel, Practitioners vs All Supplements, 1999-2006
Figure 3-35 Growth in Supplement and Nutrition Industry Product Sales, All Channels, 2006
Figure 3-36 US Supplement vs Total Nutrition Industry Annual Sales Growth Rates, 1995-2013
Figure 3-37 US Supplement vs Functional Foods Annual Sales Growth Rates, 1995-2013
Figure 3-38 US SNWL Subcategory Compound Annual Growth, 2008-2013
Figure 3-39 US SNWL Subcategory Compound Annual Growth, 2003-2013
Figure 3-40 US Total Supplement Sales & Annual Growth, 2005-2013
Figure 3-41 US Sports Nutrition Supplement vs Total Supplement Sales Annual Growth Rates, 1990-2013
Figure 3-42 US Meal Replacement vs Total Supplements Sales Annual Growth Rates, 1990- 2013
Figure 3-43 Annual US Consumer Sales of Supplements, 2002-2013 in $mil
Figure 3-44 NBJ Growth Forecast in Supplement Sales: Annual Average, 2004-2013 CAGR
Figure 3-45 NBJ Supplement Sales Growth Rate Forecasts by Product Category, 2007-2013
Figure 3-46 NBJ Supplement Sales Growth Forecasts by Product Category, 2007-2013 ($mil) 41_
Figure 3-47 Distribution of US Supplement Sales, 2006
Figure 3-48 Representative Pricing Comparison by Product and Sales Channel in 2006
Figure 3-49 Average Sports Nutrition Supplement Prices by Channel, 1999-2003
Figure 3-50 Average Sports Nutrition Supplement Price Growth by Channel, 2000-2003
Figure 3-51 US Sports Nutrition Supplement Pricing & Annual Growth, 1999-2003
Figure 3-52 US Consumer Sports Nutrition Supplement Use, 2006
Figure 3-53 Sports Nutrition Supplements Use: US Consumer Type Market share, 2001-2006
Figure 3-54 Sports Supp Use: US Consumer Type by Number of Users, 1999-2006
Figure 3-55 US Consumer Supplement Use Summary, 2006
Figure 3-56 All Supplements Use: US Consumer Type and Market share, 1999-2006
Figure 3-57 All Supplements Use: US Consumer Type All Supplements by Number of Users, 1999-2007 (millions of American adults)
Figure 3-58 Supplements Users & Non-Users, 2007
Figure 3-59 US Consumer Weight Loss Supplement Use, 2007
Figure 3-60 US Consumer Weight Loss Supplement Use, 2010e
Figure 3-61 All Weight Loss Supplement Use: US Consumer Type and Market share, 2000- 2004, 2007, 2010e
Figure 3-62 Weight Loss Supplement Use: US Consumer Type and Weight Loss Supplements by Number of Users, 2000-2004, 2007, 2010e (millions of American adults)
Figure 3-63 US Consumer Total Meal Replacement Supplement Use, 2006
Figure 3-64 Total Meal Replacement Supplements Use: US Consumer Type Market share, 1999-2006
Figure 3-65 Total Meal Replacement Supp Use: US Consumer Type by Number of Users, 1999- 2006
Figure 3-66 US Total Retail Food Industry Sales by NBJ Food Type, 2006
Figure 3-67 US Healthy Food Sales & % of Total Retail Food Sales: 1995-2006
Figure 3-68 US Lesser Evil Food Industry Sales by 8 Major Food Categories, 2006
Figure 3-69 Penetration Rate Ranking of US Lesser Evil Food as a Percentage of Total US Food Sales by Product: 2006
Figure 4-1 US Total SNWL Sales by Product, 2006
Figure 4-2 Top Companies in Low-Carb Foods (wholesale $M) 2005, 2006 Growth
Figure 4-3 Annual US Consumer Sales of Low-Carb Foods, 1997-2006 in $mil
Figure 4-4 US Low Carb Foods as a % of Total SNWL Sales, 2006
Figure 4-5 US Low-Carb Foods vs Total SNWL Sales Annual Growth Rates, 1998-2013
Figure 4-6 US Low-Carb Foods (including low carb bars & meal supps vs Total SNWL Sales Annual Growth Rates, 1998-2013
Figure 4-7 US Low-Carb Food Sales by Channel, 2006
Figure 4-8 US Low-Carb Bars vs Non Low-Carb Bars, 2006
Figure 4-9 US Low Carb Bars & Meal Supps vs Low Carb Foods, 2006
Figure 4-10 US Total Low Carb Sales & Annual Growth, 1997-2013
Figure 4-11 US Low-Carb Meal Supps vs Non Low-Carb Meal Supps, 2006
Figure 4-12 US Total Weight-Loss Pills Consumer Sales & Annual Growth, 1997-2013
Figure 4-13 Top Companies in Weight Loss Pills ($M), 2005, 2006 & 2006 Growth
Figure 4-14 US Weight loss pills as a % of Total SNWL Sales, 2006
Figure 4-15 US Weight Loss Pills Sales by Channel, 2006
Figure 4-16 US Weight Loss Pill Supp & Total SNWL Product Sales & Growth, 1997-2004
Figure 4-17 US Weight Loss Pill Supp & Total SNWL Product Sales & Growth Forecast, 2005- 2013e
Figure 4-18 US Ephedra vs Non-Ephedra vs Weight Loss Pill Supps Sales & Growth, 2001- 2006
Figure 4-19 US Ephedra vs Non-Ephedra vs Weight Loss Pill Supps Sales & Growth, 2005-2013e
Figure 4-20 US Weight Loss Pill Supp & Total SNWL Product Growth Trends, 1998-2013
Figure 4-21 US Total Weight Loss Pill Sales & Annual Growth, 1997-2013
Figure 4-22 US Ephedra vs Non-Ephedra Sales as a % of Total WL Pill Sales, 2006
Figure 4-23 US Synepherine vs Non-Synepherine Sales as a % of Non-Ephedra Pill Sales, 2006
Figure 4-24 US Sports Nutrition Supplements as a % of Total SNWL Sales, 2006
Figure 4-25 US Sports Nutrition Supps & Total SNWL Product Sales & Growth, 1997-2004
Figure 4-26 US Sports Nutrition Supps & Total SNWL Product Sales & Growth, 1997-2004
Figure 4-27 US Sports Nutrition Supps & Total SNWL Product Sales & Growth Forecast, 2005-2013e
Figure 4-28 US Sports Nutrition Supps Sales by Channel, 2006
Figure 4-29 US Sports Nutrition Supps & Total SNWL Product Growth Trends, 1998-2013
Figure 4-30 US Sports Nutrition Supplement Sales & Annual Growth, 1997-2013
Figure 4-31 Top Companies in Sports Nutrition Supplements (wholesale $M), 2005, 2006 & 2006 Growth
Figure 4-32 US Powders/Formulas vs Sports Performance Pills vs Prepared Drinks vs Total Sports Nutrition Supps Sales & Growth, 1997-2004
Figure 4-33 US Powders/Formulas vs Sports Pills vs Prepared Drinks vs Total Sports Supps Sales & Growth, 2005-2013
Figure 4-34 US Powders/Formulas vs Sports Performance Pills vs Prepared Drink Sales as a% of Total Sports Nutrition Supplement Sales, 2006
Figure 4-35 US Sports Performance Pills as a % of Total SNWL Sales, 2006
Figure 4-36 US Sports Performance Pills vs Total SNWL Sales Annual Growth Rates, 1998-2013
Figure 4-37 US Sports Performance Pill Sales & Annual Growth, 1997-2013
Figure 4-38 US Sports Performance Pills vs Total Sports Nutrition Supps Sales & Growth, 1997-2004
Figure 4-39 US Sports Performance Pills vs Total Sports Supps Sales & Growth, 2005-2013
Figure 4-40 Top Companies in Sports Powders/Pills (wholesale $M), 2005, 2006 & 2006
Growth
Figure 4-41 US Powders/Formulas as a % of Total SNWL Sales, 2006
Figure 4-42 US Powders/Formulas as a % of Total Sports Nutrition Supplement Sales, 2006
Figure 4-43 US Sports Powders/Formulas Sales & Annual Growth, 1997-2013
Figure 4-44 US Sports Powders/Formulas vs Total SNWL Sales Annual Growth Rates, 1998-2013
Figure 4-45 US Powders/Formulas vs Total Sports Nutrition Supps Sales & Growth, 1997-2004
Figure 4-46 US Powders/Formulas vs Total Sports Supps Sales & Growth, 2005-2013e
Figure 4-47 US Prepared Sports Drinks as a % of Other Sports Nutrition Supp Sales, 2006
Figure 4-48 US Prepared Sports Drinks as a % of Total SNWL Sales, 2006
Figure 4-49 US Prepared Sports Drinks Sales & Annual Growth, 1997-2013
Figure 4-50 US Prepared Sports Drinks vs Total SNWL Sales Annual Growth Rates, 1998-2013
Figure 4-51 Top Companies in Prepared Sports Drinks (wholesale $M), 2005, 2006 & 2006Growth
Figure 4-52 US Prepared Sports Drinks vs Total Sports Nutrition Supps Sales & Growth,
1997-2004
Figure 4-53 US Prepared Sports Drinks vs Total Sports Supps Sales & Growth, 2005-2013
Figure 4-54 US Nutrition Bars as a % of Total SNWL Sales, 2006
Figure 4-55 US Nutrition Bars & Total SNWL Product Sales & Growth, 1997-2004
Figure 4-56 US Nutrition Bars & Total SNWL Product Sales & Growth Forecast, 2005-2013
Figure 4-57 US Nutrition Bar Sales & Annual Growth, 1997-2013
Figure 4-58 Top Companies in Nutrition Bars (wholesale $M), 2005 & 2006 & 2006 Growth
Figure 4-59 Top Companies in Nutrition Bars sales by Bar Type (wholesale $M), 2006
Figure 4-60 Nutrition Bar Sales by Type, 2006
Figure 4-61 US Sports/Energy Beverages as a % of Total SNWL Sales, 2006
Figure 4-62 US Sports & Energy Drink Sales & Annual Growth, 1997-2013
Figure 4-63 US Sports/Energy Beverages & Total SNWL Product Sales & Growth, 1997-2004
Figure 4-64 US Sports/Energy Beverages & Total SNWL Product Sales & Growth Forecast, 2005-2012
Figure 4-65 US Sports/Energy Beverages & Total SNWL Product Sales & Growth, 1999-2006
Figure 4-66 US Sports/Energy Beverage Sales by Channel, 2006
Figure 4-67 US Sports/Energy Beverage Sales by Channel, 2004
Figure 4-68 US Sports/Energy Beverages & Total SNWL Product Growth Trends, 1998-2013
Figure 4-69 US Energy Beverage Company Sales ($mil) & Annual Growth, 2005-2006
Figure 4-70 Top Companies in Sports/Energy Beverages (wholesale $M), 2005 & 2006 Growth
Figure 4-71 US Sports vs Energy Beverage Sales as a % of Total Sports/EnergyBeverage
Sales, 2006
Figure 4-72 US WL Meal Replacement Supplements as a % of Total SNWL Sales, 2006
Figure 4-73 US WL Meal Replacement Supps & Total SNWL Product Sales & Growth, 1997-2004
Figure 4-74 US Private Label vs Branded Meal Supplement Sales, 2004
Figure 4-75 US WL Meal Replacement Supps & Total SNWL Product Sales & Growth
Forecast, 2005-2013
Figure 4-76 US WL Meal Replacement Supps Sales by Channel, 2006
Figure 4-77 US WL Meal Replacement Supps & Total SNWL Product Growth Trends, 1998-2013
Figure 4-78 US WL Meal Replacement Sales & Annual Growth, 1997-2013
Figure 4-79 US WL Meal Supps vs Total Meal Replacement Supps as a % of Total SNWL
Sales, 2004
Figure 4-80 US Consumer Total Meal Replacement Supplement Use, 2007
Figure 4-81 US WL Meal Replacement Supps sales by Channel: 2004-2006 ($mil, consumersales)
Figure 4-82 Top Companies in Weight Loss Meal Replacement Supplements (wholesale $M),2005, 2006 & 2006 Growth
Figure 5-1 US Retail vs Direct/Other SNWL Sales, 2006
Figure 5-2 US Natural/Specialty Retail vs Retail Mass Market Sports Nutrition Supplement Sales, 2006
Figure 5-3 US Sports Nutrition Supplement Sales by Channel: 2004-2006
Figure 5-4 US Natural/Specialty Retail vs Retail Mass Market WL Pill Supplement Sales, 2006
Figure 5-5 US Internet Channel SNWL Sales by Product, 2006
Figure 5-6 Internet Channel SNWL Sales by Product, 2004-2006
Figure 5-7 US Private Label vs Branded Sports Nutrition Supplement Sales, 2004
Figure 5-8 US Private Label vs Branded Meal Supplement Sales, 2004
Figure 6-1 US Supplement Industry Value Chain, 2006 in $mil
Figure 6-2 US SNWL Value Chain, 2006 in $mil
Figure 6-3 US SNWL Value Chain, 2005 in $mil
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