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China's Grape Wine Market Report, 2008
China Research & Intelligence, May 2008, Pages: 80
Executive summary
1. Definition and characteristics of Chinas grape wine industry
1.1 Definition of grape wine
1.2 Classification of grape wine
1.2.1 Sugar content and total acid
1.2.2 Carbon dioxide content
1.2.3 Special grape wines
1.3 Development course of Chinas grape wine industry
1.3.1 The modern grape wine industry
1.3.2 Mainstream analysis of the modern grape wine industry’s development
1.4 Characteristics of the grape wine industry
1.4.1 Market scale and potentials
1.4.2 Current lifecycle phase
1.4.3 Analysis of profitability
1.5 Motives for the grape wine industry’s development
1.5.1 Analysis of demand
1.5.2 Analysis of supply
1.5.3 Analysis of upstream supply
1.5.4 Analysis of substitutes
1.5.5 Competition analysis
1.6 Obstacles for the grape wine industry’s development
1.6.1 Credit crisis
1.6.2 Consumption habit
1.6.3 Price war
1.6.4 Lack of famous brands
1.6.5 Competitions from foreign grape wines
1.7 Influences of policies and laws
2. Status quo of Chinas grape wine industry
2.1 Development status of Chinas grape wine industry
2.1.1 Overview of Chinas grape wine industry
2.1.2 Contrast analysis of economic indicators
2.1.3 Contrast analysis of operating indicators
2.1.4 Wine output analysis
2.2 Overview of Chinas grape wine industry, 2007
2.2.1 Operation characteristics
2.2.2 Competitive pattern
2.3 Analysis of importation
2.3.1 Grape wine import in China, 2005
2.3.2 Grape wine import by main countries, 2005
2.3.3 Import analysis by main provinces, 2005
2.3.4 Grape wine import in China, 2006
3. Analysis of raw materials supplies
3.1 Overview of Chinas wine grape origins
3.1.1 Northeast China
3.1.2 Bohai Sea Rim
3.1.3 Yinchuan
3.1.4 Wuwei
3.1.5 Turfan
3.1.6 Others
3.2 Analysis of Chinas wine grape producing regions
3.2.1 Northeast China
3.2.2 Jiaodong Peninsula
3.2.3 Helan Mountain
3.2.4 Gansu
3.2.5 Xinjiang
3.2.6 Others
4 Competition in Chinas grape wine industry
4.1 Current competitive status
4.1.1 Competition analysis of grape wine manufacturers
4.1.2 Competition analysis of East and West
4.1.3 Competition analysis between new brands and old brands
4.1.4 Competition analysis between domestic brands and foreign brands
4.1.5 Other competition analysis
4.2 Analysis of main competitive modes
4.2.1 Brands
4.2.2 Price
4.2.3 Wine grape origin
4.2.4 Marketing channel
4.2.5 Advertisement
4.2.6 Standards
4.3 Competition trends
4.3.1 Change of competitive modes
4.3.2 Change of competitive fields
4.3.3 Impacts from foreign brands
4.4 Analysis of competitive strategies of major brands
4.4.1 Capital war by Liangs Holdings (Hongkong) Limited
4.4.2 Differentiation strategy by Huadong wine
4.4.3 R & D of new products by Remy Martin
5. Leading domestic grape wine manufacturers
5.1 Changyu Pioneer Wine Company Limited Yantai China
5.1.1 Company profile
5.1.2 Operation analysis
5.1.3 Development trends analysis
5.2 COFCO Huaxia Great Wall Wine Co., Ltd
5.2.1 Company profile
5.2.2 Operation analysis
5.2.3 Development trends analysis
5.3 Sino-French Joint-Venture Dynasty Winery Ltd.
5.3.1 Company profile
5.3.2 Development trends analysis
5.4 Suntime Winery Co., Ltd
5.4.1 Company profile
5.4.2 Operation analysis
5.4.3 Development trends analysis
5.5 Tonghua Grape Wine Co., Ltd.
5.5.1 Company profile
5.5.2 Operation analysis
5.5.3 Development trends analysis
5.6 Wuliangye Group
5.6.1 Company profile
5.6.2 Operation analysis
5.6.3 Successful factors
6. Analysis of marketing channels
6.1 Analysis of main marketing channel modes
6.1.1 Main channel modes
6.1.2 Regional agents
6.1.3 Brand purchase
6.1.4 Franchise
6.2 Analysis of channel strategies of foreign brands
6.2.1 Agents
6.2.2 Channel localization
6.2.3 Brand alliance
6. Analysis of marketing channels
6.1 Analysis of main marketing channel modes
6.1.1 Main channel modes
6.1.2 Regional agents
6.1.3 Brand purchase
6.1.4 Franchise
6.2 Analysis of channel strategies of foreign brands
6.2.1 Agents
6.2.2 Channel localization
6.2.3 Brand alliance
7. Consumer analysis
7.1 Analysis of consumption habits
7.1.1 Consumption overview in China
7.1.2 Purchase motives
7.1.3 Consumption characteristics by different consumers
7.2 Analysis of major grape wine consumption regions
7.2.1 Beijing
7.2.2 Zhejiang
7.2.3 Shanghai
7.2.4 Shenzhen
7.2.5 Wuhan
7.2.6 Qingdao
7.2.7 Chongqing
7.2.8 Dalian
7.2.9 Guangdong
7.2.10 Others
8. Development trends analysis
8.1 Development trends of Chinas grape wine industry
8.1.1 Grape wine industry hopefully maintains a good trend in 2008
8.1.2 Asian grape wine market has huge potentials
8.1.3 Chinas grape wine industry enters into a transforming and upgrading phase
8.2 Future development trends of Chinas grape wine market
8.2.1 Development outline of grape wine-making technology, 2006-2016
8.2.2 trends of grape wine industry, 2008
8.2.3 Scale forecast of grape wine market
8.3 Development trends of domestic grape wine manufacturers
8.3.1 Industrial integration trends
8.3.2 Development trends of industrial structure
8.3.3 Brand development trends
9. Analysis of marketing strategies
9.1 Marketing strategies
9.1.1 Market
9.1.2 Product
9.1.3 Brand
9.1.4 Culture
9.1.5 Others
9.2 Research of sales teams
9.2.1 Establishment of sales teams
9.2.2 Influences by strategy, scale, competition and environment
9.2.3 Differences between domestic and foreign sales team
9.2.4 Founding competitive sales organizations
10. Investment opportunities and suggestions
10.1 Reason of the success of Changyu and Great Wall
10.2 Product positioning strategies
10.3 Brand forging and marketing strategies
10.4 Suggestions on market development
10.5 Strategy suggestions for foreign brands in Chinas grape wine market
Selected charts
Chart Cost composition of Chinese grape wine
Chart Gross profit margin of Chinas listed grape wine companies
Chart Differentiation on brand-naming indexes by Chinese consumers
Chart Regional distribution of domestic grape wine manufacturers
Chart Statistics of grape wine brands in Chinese market, 2007-2008
Chart Top ten domestic grape wine manufacturers on sales revenue, 2007
Chart Chinas grape wine output, 1998-2007
Chart Sales ranking of domestic grape wine manufacturers, 2007
Chart Profit composition of Changyu Pioneer Wine Company Limited Yantai China, 2005-2007
Chart Operating capabilities of Changyu Pioneer Wine Company Limited Yantai China, 2005-2007
Chart Reasons for choosing different brands by Chinese consumers
Chart Descriptions on wines characteristics by Chinese consumers
Chart Most popular grape wine slogans among Chinese consumers
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