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Web Content Management Market Shares, Market Forecasts, and Market Strategies, 2008-2014
WinterGreen Research, Inc., Jan 2008, Pages: 86
Systems are poised for significant growth as people move to purchase for new marketing and Web 2.0 based applications based on XML and integration technologies.
Web content management (WCM) systems are basic infrastructure for unstructured information published to the Web from departments. Unstructured information is becoming more structured as it is tagged with XML tags and managed in components enabling reuse and repurposing of content. As unstructured content begins to look like structured content, the database techniques are migrating to Web content management markets.
To effectively attract and engage customers online, marketing departments need to quickly and easily create landing pages, entire Web sites and a variety of interactive online campaigns that will enable them to unlock the potential of their interactive strategies.
Web positioning addresses systems appropriate for use by Web savvy consumers that select their financial instruments. Insurance, or soap (whatever) based on their online experience. Solutions empower delivery of content that will engage individuals in the digital marketplace. Businesses seek to maximize online performance. Solutions enable customers to continue to leverage content in creative ways. Content drives online business performance.
Web content management (WCM) systems are basic infrastructure for placing unstructured information on Web sites. Web content management is a central aspect of growing the business and staying competitive because it provides access to information that can be used for decision making. Web content management solutions help corporations organize, control and access vital business image and video content useful for designing marketing campaigns.
Web content management solutions matter to corporate IT because they are used to manage the ever-increasing volumes of information used by marketing departments dispersed all over the world. Web content needs to conform to mounting regulatory requirements and legislative pressure. Web content management systems are used by marketing departments to provide information in a manner that is responsive to requests.
Caching systems are evolving inside repository systems to speed up delivery of information. Alternative delivery systems are creating flexibility for document and content capabilities. The entry of SaaS players and open source players changes the market by giving Web 2.0 market participants strategic advantage.
Protecting a global brand, delivering streaming video to a corporate portal, and making complex images available to promote products and services are done. Managing rich media assets is an essential component of an enterprise content platform. Increasing volumes of rich media assets means companies are struggling to easily find, manipulate and re-purpose rich media content across the enterprise. The digital brand management systems put users in control of rich media assets.
Web content management markets at $372 million in 2007 are anticipated to reach $2 billion by 2014. Market growth is a direct result of movements to leverage the Internet as a channel, respond to implementation of broadband networks for video and image transmission, create automated marketing systems implementation, and leverage market opportunities brought by the ability ot have data sent over portable wireless devices.
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