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Organic Foods Report 2006
Nutrition Business Journal, Oct 2006, Pages: 390
1. ACKNOWLEDGEMENTS
1.1 NBJ’S BASIC DATA METHODOLOGY
1.2 RESEARCH METHODOLOGY FOR THE 2006 NBJ/OTA SURVEY
1.3 DISCLAIMER
1.4 COPYRIGHT
1.5 DUPLICATE COPIES AND MORE INFORMATION ON NBJ PRODUCTS AND SERVICES
1.6 ABOUT NBJ AND RESEARCH PARTNERS
1.7 EXECUTIVE SUMMARY
2. THE EVOLUTION OF THE ORGANIC MOVEMENT AND CURRENT MARKET DRIVERS
2.1.1 What is Organic Agriculture? General Definitions
2.2 USDA’S 2000 ORGANIC STANDARDS: A LEGAL DEFINITION
2.2.1 Regulatory History
2.2.2 The Organic Foods Production Act of 1990
2.2.3 Highlights from the Organic Foods Production Act of 1990
2.2.4 Organic Labeling Requirements
2.2.5 Product Labeling under the Organic Foods Production Act of 1990
2.2.6 Regulatory Details Remain
2.2.7 Organic Standards Challenged in 2002 and 2004 and 2006
2.2.8 Regulatory Update: Harvey Lawsuit Ripples Organic Pond in 2006
2.2.9 Standards for Organic Personal Care Debated
2.2.10 Standards Developed for Organic Fiber
2.3 HIDDEN COST OF CONVENTIONAL AGRICULTURE
2.3.1 Pesticide and Antibiotic Use in the United States
2.3.2 Monoculture & Factory Farming
2.3.3 Full Cost Accounting Levels the Playing Field
2.3.4 Organic Farming Competes Favorably in Studies
2.4 GOVERNMENT SUPPORT: CONVENTIONAL & ORGANIC AGRICULTURE
2.4.1 Conventional Agriculture
2.4.2 Organic Agriculture
2.4.3 Family Farmers Invest Futures in Organic Production
2.4.4 Organic Benefits Need More Scientific Backing
2.5 IMPACT OF ORGANIC STANDARDS ON SALES
2.5.1 Labeling Impact Hard to Assess
2.5.2 Regulatory Certainty Will Enhance Confidence
2.5.3 USDA Organic Seal and Other Survey Responses
2.6 CONSUMER DRIVERS
2.6.1 Desire for Health and Well Being
2.6.2 Desire for Safer Food and Pesticide Avoidance
2.6.3 Family Farms Associated with Food Safety
2.6.4 ‘Locally Grown’ Could Be a Powerful Message
2.6.5 Lifestyle and Taste are Key Say Brand Experts
2.6.6 Consumers Vague on Organic Benefits
2.6.7 Brand Awareness: Science Versus Emotion
2.6.8 Summary of Key Organic Consumer Drivers
2.6.9 Boomer Demographics
2.6.10 NBJ’s Organic Purchaser Model
2.6.11 SPINS Sets Out to Track the Evolution of the Natural and Organic Consumer
2.6.12 Organic Food IQ by Geographical Location
2.6.13 NMI Sees Polarization Among Both LOHAS and Health & Wellness Consumers
2.6.14 Where Are Consumers Headed? Traditional Tools Alone Won’t Provide the Answer
2.7 GMOS & GENETIC ENGINEERING
2.7.1 Definition of Genetic Engineering
2.7.2 Risks of Agricultural Biotechnology
2.7.3 Use of Agricultural Biotechnology
2.7.4 GMOs: Threat and Opportunity
2.7.5 GMO Regulation & Labeling in Europe
2.7.6 International Attitudes to GMO
2.7.7 U.S. State Legislatures Consider GM Agriculture
2.7.8 Consumer Perceptions of GMO Softening in the United States
2.7.9 Pew Poll Indicates Confusion and a U.S. Consumer Up for Grabs
2.7.10 StarLink Incident Fading Into the Past
2.7.11 Manufacturer and Retailer Reaction to GMO
2.7.12 Food Industry Action to Avoid GE
2.7.13 GMO Scenarios
3. ORGANIC MARKET DATA OVERVIEW
3.1 DATA OVERVIEW
3.1.1 Nutrition Industry 2005
3.1.2 Nutrition Industry Growth 1998-2005
3.2 NUTRITION INDUSTRY & ORGANIC FOOD GROWTH
3.2.1 Organic Food Reaches $13.8 Billion
3.3 NATURAL VS. ORGANIC FOODS
3.4 PENETRATION OF ORGANIC FOODS
3.5 ORGANIC FOODS GROWTH FORECAST
3.5.1 Factors affecting growth in organic foods 2006-2010
3.6 ORGANIC FOODS SALES GROWTH TRENDS VS. OTHER NUTRITION PRODUCT CATEGORIES
3.7 ORGANIC FOODS PRODUCT CATEGORY SALES & GROWTH TRENDS
3.8 ORGANIC FOODS BY SALES CHANNEL
3.8.1 Channel Blurring Continues As Retailers Respond To Shifting Consumer Value Propositions
3.8.2 Amazon.com Adds Natural/Organic Foods To Online Offerings
3.8.3 Supermarkets Expand Natural & Organic Offerings
3.8.4 Wal-Mart Weighs In As Formidable Organic Competitor
3.8.5 Beyond Organic
3.8.6 Wal-Mart Launches National Ad Campaign To Boost Organic Sales
3.8.7 Target’s New Private Label Organics
3.8.8 Healthier Snacks Flood Mass Market; Financial Perspective on Nutrition Companies in Demand
3.8.9 Whole Foods Reaches $5 Billion; Wild Oats’ Makes Strong Profit and Stock Gains
3.8.10 Retail Insights Looks at the Evolution of Retail Strategy in the Natural Products Industry
3.9 LEADING US NATURAL & ORGANIC FOOD MANUFACTURERS
3.9.1 Organic Food Manufacturer, Wholesale, & Retail Universe
3.9.2 More Multinationals Join the Ranks of the Organic Industry
3.9.3 Large Independent Manufacturers Still Doing Well
3.9.4 Profiles: Small Natural & Organic Companies Test Distribution Options
3.10 ORGANIC FARMING: DEMAND OUTPACES PRODUCTION IN SUPPLY
3.10.1 Organic Demand Outstrips Supply
3.10.2 Raw Material Supply Identified As a Big Challenge
3.11 FOOD SERVICE
3.12 M&A AND FINANCE
3.12.1 More Deals in Conventional and Natural Food Alike
3.12.2 SunOpta and Hain Celestial Keep the Acquisitions Coming
3.12.3 Robust Forecast for Private Equity Activity in the 2006 Health & Wellness Sector
3.13 GLOBAL MARKETPLACE
3.13.1 Mixed Fortunes in Europe’s Maturing Organic Market
3.13.2 Europeans Vote for Fair Trade Bananas
4. ORGANIC FOOD AND BEVERAGE CATEGORIES
4.1 ORGANIC FOODS HITS $13.8 BILLION IN 2005
4.1.1 Healthful positioning and mass-market penetration accelerate, while demand leads to shortages of some key organic ingredients.
4.1.2 Critics Complain; Consumers Buy
4.1.3 Manufacturers Face Shortages
4.1.4 Category Conundrum
4.1.5 ‘Natural’ Still Rings Shoppers’ Bells
4.1.6 Margins Squeezed by Organic Ingredient Premiums
4.1.7 Brands Look To Quality To Beat Private Label
4.2 MARKETING AND BRANDING ORGANIC FOOD
4.2.1 Brands Look To Quality To Beat Private Label
4.2.2 Garden of Life Tests its Brand Equity in Organic Food
4.2.3 Demographic Marketing Tops List of Sloan Trends’ Predictions
4.2.4 Organic Food Science Lays Foundation for Nutritional Claims
4.2.5 Retailing Organics: A Gatekeeping Guide
4.2.6 Q2 Brand Intelligence: Buying Motives Evolve
4.2.7 Marketing the Stages of Organic
4.3 ORGANIC DAIRY PRODUCTS
4.3.1 Organic Dairy Trended Dollar Sales and Growth
4.3.2 Organic Dairy Channel Distribution
4.3.3 Organic Dairy Sub-Category Performance
4.3.4 Organic Dairy Growth Forecast
4.3.5 Organic Milk / Cream
4.3.6 Organic Yogurt
4.3.7 Organic Eggs
4.3.8 Organic Cheese
4.3.9 Organic Butter / Sour Cream/ Cottage Cheese
4.3.10 Organic Ice Cream
4.4 ORGANIC BREADS & GRAINS
4.4.1 Organic Breads & Grains Trended Dollar Sales and Growth
4.4.2 Organic Breads & Grains Channel Distribution
4.4.3 Organic Breads & Grains Sub-Category Performance
4.4.4 Organic Breads & Grains Growth Forecast
4.4.5 Organic Dry Breakfast Foods
4.4.6 Frozen and Fresh Bread/Baked Goods
4.4.7 Organic Cookies
4.4.8 Organic Pasta
4.4.9 Organic In-store Baked/Bakery Retail
4.4.10 Organic Baking Needs
4.4.11 Organic Crackers/Rice Cakes
4.4.12 Organic Rice, Grains & Dried Potato
4.5 ORGANIC BEVERAGES (NON-DAIRY)
4.5.1 Organic Beverage Trended Dollar Sales and Growth
4.5.2 Organic Beverages Channel Distribution
4.5.3 Organic Beverages Sub-Category Performance
4.5.4 Organic Beverages Growth Forecast
4.5.5 Organic Soymilk
4.5.6 Organic Canned & Bottled Juice & Drinks
4.5.7 Organic Tea
4.5.8 Organic Fresh Juice
4.5.9 Organic Coffee Substitutes / Cocoa
4.5.10 Organic Coffee
4.5.11 Organic Wine
4.5.12 Organic Non-Soy Dairy Alternatives (Rice, Almond Milk)
4.5.13 Organic Soft Drinks (Sodas, Bottled Water, Gatorade)
4.5.14 Organic Beer
4.5.15 Organic Frozen Juice
4.6 ORGANIC SNACK FOODS
4.6.1 Organic Snack Foods Trended Dollar Sales and Growth
4.6.2 Organic Snack Foods Channel Distribution
4.6.3 Organic Snack Foods Sub-Category Performance
4.6.4 Organic Snack Foods Growth Forecast
4.6.5 Organic Salty Snacks
4.6.6 Organic Nutrition Bars
4.6.7 Chocolate / Candy Bars
4.6.8 Organic Nuts
4.6.9 Other Organic Candy
4.7 ORGANIC PACKAGED AND PREPARED FOODS
4.7.1 Organic Packaged/Prepared Foods Trended Dollar Sales and Growth
4.7.2 Organic Packaged/Prepared Foods Channel Distribution
4.7.3 Organic Packaged/Prepared Foods Sub-Category Performance
4.7.4 Organic Packaged/Prepared Foods Growth Forecast
4.7.5 Cedarlane: In the Zone With Healthy Growth
4.7.6 Ethnic cuisine heats up naturals market
5.7.1 Organic Frozen Prepared Foods
4.7.7 Organic Canned & Dry Soup & Broth
4.7.8 Organic Baby Food
4.7.9 Organic Tofu / Tempeh
4.7.10 Organic Desserts (Gelatin, Pudding, Topping)
4.7.11 Organic Food Service, Deli
4.7.12 Organic Pasta Sauces
4.7.13 Organic Dried Prepared Foods
4.7.14 Organic Jams, Jellies, Nut Butter
4.7.15 Organic Meat Alternatives / Veggie Burger
4.7.16 Organic Canned Prepared Foods: Chili, Mex, Pasta, Asian, Stew, etc.
4.7.17 Organic Refrigerated Prepared Food (Dough, Mex, Pickles, Dips, Desserts)
4.7.18 Organic Baby Formula
4.8 ORGANIC CONDIMENTS & SAUCES
4.8.1 Organic Condiments & Sauces Trended Dollar Sales and Growth
4.8.2 Organic Condiments & Sauces Channel Distribution
4.8.3 Organic Condiments & Sauces Sub-Category Performance
4.8.4 Organic Condiments & Sauces Growth Forecast
4.8.5 Organic Oils & Shortening
4.8.6 Organic Sweeteners
4.8.7 Organic Other Condiments
4.8.8 Organic Jams / Preserves
4.8.9 Organic Spices
4.8.10 Organic Salsa (Refrigerated and Shelf Stable)
4.8.11 Organic Salad Dressings
4.8.12 Organic Dips
4.8.13 Organic Ethnic Sauces
4.8.14 Organic Ketchup
4.9 ORGANIC FRUITS AND VEGETABLES
4.9.1 Organic Fruits & Vegetables Trended Dollar Sales and Growth
4.9.2 Organic Fruits & Vegetables Channel Distribution
4.9.3 Organic Fruits & Vegetables Sub-Category Performance
4.9.4 Organic Fruits & Vegetables Growth Forecast
4.9.5 Organic Produce Growers Expand Production
4.9.6 Organic Fresh Produce
4.9.7 Organic Frozen Fruits and Vegetables
4.9.8 Organic Canned Fruits & Vegetables
4.9.9 Organic Dried Beans, Fruits and Vegetables
4.10 ORGANIC MEAT, FISH & POULTRY
4.10.1 Organic Meat, Fish & Poultry Sales in 2005
4.10.2 Organic Meat, Fish, & Poultry Trended Dollar Sales and Growth
4.10.3 Organic Meat, Fish, & Poultry Channel Distribution
4.10.4 Organic Meat, Fish, & Poultry Sub-Category Performance
4.10.5 Organic Meat, Fish & Poultry Growth Forecast
4.10.6 USDA Mulls Synthetics In Organic Meat
4.10.7 The Natural And Organic Meat Marketplace
4.10.8 Organic Poultry
4.10.9 Organic Beef
4.10.10 Organic Sausage/Deli Meats
4.10.11 Organic Pork
4.10.12 Organic Lamb
4.10.13 Organic Fish
4.11 ORGANIC NON-FOOD MARKET
4.11.1 Organic Non-Food Categories
4.11.2 Organic Non-Foods by Channel, 2005
4.12 ORGANIC FIBER TRENDS
4.12.1 Organic Fiber Sub-Category Performance
4.12.2 Organic Penetration: Fiber
4.12.3 Organic Fiber Growth Forecast
4.12.4 Organic Cotton Blooms
4.13 ORGANIC PERSONAL CARE TRENDS
4.13.1 Organic Personal Care Sub-Category Performance
4.13.2 Organic Dilemma: What Rules Personal Care?
4.13.3 Organic Penetration: Personal Care Products
4.13.4 Organic Personal Care Growth Forecast
4.14 ORGANIC NUTRITIONAL SUPPLEMENTS TRENDS
4.14.1 Organic Nutritional Supplements Sub-Category Performance
4.14.2 Organic Penetration: Nutritional Supplements
4.14.3 Are Organic Supplements The Next Big Thing?
4.14.4 Organic Nutritional Supplement Growth Forecast
4.15 OTHER ORGANIC CATEGORY (HOUSEHOLD CLEANERS, FLOWERS, PET FOOD) TRENDS
4.15.1 Other Organic Sub-Category Performance
4.15.2 Organic Household Cleaners
4.15.3 Safe Cleaners Represent a Natural Progression for Aware Consumers
4.15.4 Organic Pet Food
4.15.5 Organic Task Force Recommends Same Regs for Pets as for Humans
4.15.6 Organic Flowers
4.15.7 ‘Green’ Flowers Begin To Color Market
4.15.8 Other Organic Category Growth Forecast
5. NBJ’S ORGANIC COMPANY DIRECTORY
TABLE OF FIGURES
FIGURE 1-1 TOTAL FOODS AND ORGANIC FOODS CONSUMER SALES AND PENETRATION, 1997-2005
FIGURE 1-2 DISTRIBUTION OF US ORGANIC FOOD SALES, SHARES & DOLLARS 1999-2005
FIGURE 1-3 ORGANIC FOOD CATEGORY SHARE, 2005
FIGURE 1-4 NATURAL VS. ORGANIC FOODS AND ORGANIC PENETRATION BY CATEGORY IN 2005
FIGURE 2-1 USDA ORGANIC SEAL
FIGURE 2-2 U.S. AND INTERNATIONAL ORGANIC MILESTONES
FIGURE 2-3 U.S. NUTRITION INDUSTRY: $74 BILLION IN 2005
FIGURE 2-4 U.S CONSUMER ORGANIC FOOD PURCHASE IN 2004 & 2005
FIGURE 2-5 U.S CONSUMER ORGANIC FOOD USE 1999-2005
FIGURE 2-6LARGEST INCREASES IN LOHAS PRODUCT ATTRIBUTE DRIVERS (%LOHAS CONSUMER STATING THE FOLLOWING ARE VERY IMPORTANT IN PRODUCT PURCHASE DECISIONS)
FIGURE 2-7: GMO KEY FACTS
FIGURE 3-1 U.S. NUTRITION INDUSTRY REVENUES, 2005 ($MIL, CONSUMER SALES)
FIGURE 3-2 U.S. NUTRITION INDUSTRY REVENUES, 2005 GROWTH
FIGURE 3-3 U.S. NUTRITION INDUSTRY GROWTH BY PRODUCT, 1997-2005 ($MIL, CONSUMER SALES)
FIGURE 3-4 GROWTH IN NUTRITION INDUSTRY PRODUCT SALES, ALL CHANNELS, 2004
FIGURE 3-5 GROWTH IN NUTRITION INDUSTRY PRODUCT SALES, ALL CHANNELS, 2005
FIGURE 3-6 GROWTH IN NUTRITION INDUSTRY SALES BY CHANNEL, 2005
FIGURE 3-7 GROWTH IN ORGANIC FOOD SALES BY CATEGORY IN 2005
FIGURE 3-8 US CONSUMER SALES OF NATURAL AND ORGANIC FOOD SALES ($MIL), 1997-2001
FIGURE 3-9 US CONSUMER SALES OF NATURAL AND ORGANIC FOOD SALES ($MIL), 2002-2005
FIGURE 3-10 SPINS DATA ON NATURAL VS. ORGANIC FOODS IN 2005 AND ORGANIC CONTENT LEVELS
FIGURE 3-11 ANNUAL U.S. CONSUMER SALES OF NATURAL & ORGANIC FOODS (LEFT) AND ORGANIC FOODS ONLY (RIGHT), 1997-2010E IN $MIL
FIGURE 3-12 ANNUAL U.S. CONSUMER SALES OF NATURAL & ORGANIC FOODS, 1990-2010E ($MIL)
FIGURE 3-13 U.S. ORGANIC FOODS SALES GROWTH RATES (+) VS. NATURAL & ORGANIC FOODS SALES GROWTH RATES (X) VS NATURAL FOODS SALES GROWTH RATES (DIAMOND) FROM 1997-2010E
FIGURE 3-14 NATURAL FOODS VS. ORGANIC FOODS, 1997- FIGURE 3-15 NATURAL FOODS VS. ORGANIC FOODS, 1997-2010 ($MIL, CONSUMER SALES)
FIGURE 3-16 NATURAL VS. ORGANIC FOODS AND ORGANIC PENETRATION BY CATEGORY IN 2005
FIGURE 3-17 THE EVOLVING PENETRATION OF ORGANIC FOODS OF NATURAL & ORGANIC FOOD SALES BY PRODUCT CATEGORY IN 1997 AND 2005
FIGURE 3-18 TOTAL FOODS AND ORGANIC FOODS CONSUMER SALES AND PENETRATION, 1997-2005
FIGURE 3-19 PENETRATION RATE OF U.S ORGANIC FOODS AS A PERCENTAGE OF TOTAL U.S. FOOD SALES, 1997-2010E
FIGURE 3-20 ORGANIC FOODS RANKING, 2005 (40 CATEGORIES RANKED BY PENETRATION OF THE TOTAL U.S. FOOD MARKET; $MIL, CONSUMER SALES)
FIGURE 3-21 NBJ ORGANIC FOOD SALES, 2005 ($MIL), AND GROWTH RATE FORECASTS BY PRODUCT, 2006-2010
FIGURE 3-22 ORGANIC FOOD CATEGORIES RANKING (8 MAJOR CATEGORIES: PROJECTED SALES CHANGE BETWEEN 2006 & 2010E; $MIL)
FIGURE 3-23 ANNUAL U.S. CONSUMER SALES OF ORGANIC FOODS (BLACK BAR) VS. TOTAL NUTRITION INDUSTRY SALES (WHITE BAR), 1997-2005 IN $MIL
FIGURE 3-24 U.S. ORGANIC FOODS SALES GROWTH RATES (SQUARE) VS. TOTAL US NUTRITION INDUSTRY GROWTH RATES (DIAMOND) FROM 1998-2005
FIGURE 3-25 ANNUAL U.S. CONSUMER SALES OF ORGANIC FOODS (SQUARE) VS. FUNCTIONAL FOODS (DIAMOND) SALES, 1998-2005 IN $MIL
FIGURE 3-26 U.S. NATURAL & ORGANIC FOODS (DIAMOND) VS. SUPPLEMENT (CIRCLE) SALES ANNUAL GROWTH RATES, 1998-2005
FIGURE 3-27 ANNUAL U.S. CONSUMER SALES OF ORGANIC FOODS (SOLID BLACK BAR) VS. DIETARY SUPPLEMENT SALES, 1998-2005 IN $MIL
FIGURE 3-28 U.S. ORGANIC FOODS SALES GROWTH RATES (SQUARE) VS. SUPPLEMENT SALES GROWTH RATES (DIAMOND) FROM 1998-2005
FIGURE 3-29 ORGANIC FOOD CATEGORY SHARE, 2005
FIGURE 3-30 U.S. ORGANIC FOODS SALES BY PRODUCT CATEGORY, 1997-2005 ($MIL)
FIGURE 3-31 DISTRIBUTION OF US ORGANIC FOOD SALES, SHARES & DOLLARS 1998-2005
FIGURE 3-32 SPINS DATA: NATURAL & ORGANIC FOOD AND BEVERAGE SALES BY CHANNEL
FIGURE 3-33 2005 UNIVERSE OF STORES
FIGURE 3-34 U.S. ORGANIC FOOD SALES GROWTH RATES, MASS MARKET (CIRCLE) VS. NATURAL FOOD/SPECIALTY RETAIL (DIAMOND) IN 1998-2005
FIGURE 3-35 ANNUAL U.S. CONSUMER SALES OF ORGANIC FOODS: NATURAL FOODS CHANNEL (BLACK) VS. MASS MARKET SALES (WHITE), 1997-2005 IN $MIL
FIGURE 3-36 ORGANIC PACKAGED/PREPARED FOODS CHANNEL DISTRIBUTION, 2005
FIGURE 3-37 UNIVERSE OF ORGANIC FOOD MANUFACTURERS, 2005
FIGURE 3-38 NBJ'S TOP NATURAL & ORGANIC FOOD MANUFACTURERS IN 2005, RANKED BY WHOLESALE NATURAL & ORGANIC FOOD SALES, SALES >$100 MILLION
FIGURE 3-39 NBJ'S TOP NATURAL & ORGANIC FOOD MANUFACTURERS IN 2005, RANKED BY WHOLESALE NATURAL & ORGANIC FOOD SALES
FIGURE 3-40 PROMINENT TRANSACTIONS IN THE NUTRITION INDUSTRY, 2005-2006: NATURAL & ORGANIC AND FUNCTIONAL FOODS
FIGURE 3-41 GLOBAL ORGANIC MARKET ESTIMATE BY ORGANIC MONITOR, 2003 IN $MIL
FIGURE 5-4-1TOTAL FOODS AND ORGANIC FOODS CONSUMER SALES AND PENETRATION, 1997-2005
FIGURE 4-2 ORGANIC FOOD SALES OF TOTAL FOOD SALES, 2005 (CONSUMER SALES, $MIL).
FIGURE 4-3 ORGANIC FOOD CATEGORY SHARE, 2005. US CONSUMER SALES
FIGURE 4-4 ORGANIC FOOD CONSUMER SALES DOLLAR GROWTH, 2005
FIGURE 4-5 2005 ORGANIC PRODUCE AS A SUBSET OF U.S. ORGANIC FOODS INDUSTRY (US CONSUMER SALES).
FIGURE 4-6 PENETRATION OF ORGANIC PRODUCTS BY PRODUCT CATEGORY IN 2005
FIGURE 4-7 PENETRATION OF ORGANIC FOODS OF TOTAL FOOD SALES BY PRODUCT CATEGORY IN 2005
FIGURE 4-8 2005 ORGANIC PENETRATION BY CATEGORY: LEADERS
FIGURE 4-9 2005 ORGANIC PENETRATION BY CATEGORY: LAGGARDS
FIGURE 4-10 FIGURE 4-11 NATURAL VS. ORGANIC FOODS AND ORGANIC PENETRATION BY CATEGORY IN 2005
FIGURE 4-12 ANNUAL U.S. CONSUMER SALES OF NATURAL & ORGANIC FOODS (LEFT) AND ORGANIC FOODS ONLY (RIGHT), 1997-2010E IN $MIL
FIGURE 4-13 THE EVOLVING PENETRATION OF ORGANIC FOODS OF NATURAL & ORGANIC FOOD SALES BY PRODUCT CATEGORY IN 1997 AND 2005
FIGURE 4-14 2005’S FASTEST GROWING ORGANIC FOOD AND BEVERAGE CATEGORIES SCANNED BY SPINS (% SALES GROWTH)
FIGURE 4-15 2005’S FASTEST GROWING ORGANIC FOOD AND BEVERAGE CATEGORIES SCANNED BY SPINS (% SALES GROWTH)
FIGURE 4-16 DISTRIBUTION IN 2005
FIGURE 4-17 DISTRIBUTION OF US ORGANIC FOOD SALES BY SALES CHANNEL 2000-2005
FIGURE 4-18: SUMMARY OF BUSINESS DRIVERS IN THE U.S. ORGANIC FOOD INDUSTRY
FIGURE 4-19 ORGANIC LABELING CATEGORIES
FIGURE 4-20 WHAT DOES ORGANIC MEAN?
FIGURE 4-21: Q2 BRAND INTELLIGENCE
FIGURE 4-22 NBJ'S TOP ORGANIC DAIRY COMPANIES, 2005
FIGURE 4-23 ORGANIC DAIRY SALES, 1997-2005
FIGURE 4-24 ORGANIC MILK BRANDS
FIGURE 4-25 NBJ'S TOP ORGANIC MILK & CREAM COMPANIES, 2005
FIGURE 4-26 NBJ'S TOP ORGANIC YOGURT COMPANIES, 2005
FIGURE 4-27 ORGANIC EGG BRANDS
FIGURE 4-28 ORGANIC CHEESE BRANDS
FIGURE 4-29 ORGANIC BUTTER/OTHER DAIRY BRANDS
FIGURE 4-30 ORGANIC FROZEN DESSERT BRANDS
FIGURE 4-31 ORGANIC CATEGORY SHARE, 2005
FIGURE 4-32 TOTAL AND ORGANIC BREADS & GRAINS FOODS CONSUMER SALES AND PENETRATION, 1997-2005
FIGURE 4-33 NBJ'S TOP ORGANIC BREADS & GRAINS COMPANIES, 2005
FIGURE 4-34 ORGANIC BREADS & GRAINS SALES, 1997-2005
FIGURE 4-35 ORGANIC BREAKFAST CEREAL BRANDS
FIGURE 4-36 NBJ'S TOP ORGANIC BREAD (FRESH & FROZEN BAKED) COMPANIES, 2005
FIGURE 4-37 ORGANIC BREAD/BAKED GOODS BRANDS
FIGURE 4-38 ORGANIC COOKIE BRANDS
FIGURE 4-39 ORGANIC PASTA BRANDS
FIGURE 4-40 ORGANIC BAKING NEEDS BRANDS
FIGURE 4-41 ORGANIC CRACKER BRANDS
FIGURE 4-42 TOTAL AND ORGANIC BEVERAGE CONSUMER SALES AND PENETRATION, 1997-2005228 FIGURE 4-43 ORGANIC BEVERAGE CONSUMER SALES AND GROWTH, 1997-2005
FIGURE 4-44 ORGANIC BEVERAGES CHANNEL DISTRIBUTION, 2005
FIGURE 4-45 ORGANIC BEVERAGE SUB-CATEGORY PERFORMANCE, 2005
FIGURE 4-46 ORGANIC BEVERAGE SALES, 1997-2005
FIGURE 4-47 ORGANIC BEVERAGES GROWTH FORECAST, 2006
FIGURE 4-48 NBJ'S TOP ORGANIC SOYMILK COMPANIES, 2005
FIGURE 4-49 ORGANIC NON-DAIRY BRANDS
FIGURE 4-50 ORGANIC SHELF STABLE/FUNCTIONAL JUICE BRANDS
FIGURE 4-51 NBJ'S TOP ORGANIC TEA COMPANIES, 2005
FIGURE 4-52 ORGANIC TEA BRANDS
FIGURE 4-53 ORGANIC FRESH JUICE BRANDS
FIGURE 4-54 ORGANIC COCOA BRANDS
FIGURE 4-55 ORGANIC COFFEE BRANDS
FIGURE 4-56 ORGANIC WINE BRANDS
FIGURE 4-57 ORGANIC RICE AND NUT MILK BRANDS
FIGURE 4-58 ORGANIC SODA/SHELF STABLE DRINKS BRANDS
FIGURE 4-59 ORGANIC BEER BRANDS
FIGURE 4-60 ORGANIC FOOD CATEGORY SHARE, 2005
FIGURE 4-61 NBJ'S TOP ORGANIC SNACK FOOD COMPANIES, 2005
FIGURE 4-62 ORGANIC SNACK FOOD SALES, 1997-2005
FIGURE 4-63 ORGANIC & CONVENTIONAL CONFECTIONERY SALES 2005 (52-WEEK PERIOD ENDING JULY 7, 2005)
FIGURE 4-64 ORGANIC SNACK BRANDS
FIGURE 4-65 ORGANIC NUTRITION BAR BRANDS
FIGURE 4-66 ORGANIC CHOCOLATE BRANDS
FIGURE 4-67 ORGANIC NUTS, SEEDS, FRUITS, & TRAIL MIX BRANDS
FIGURE 4-68 ORGANIC CANDY & GUM BRANDS
FIGURE 4-69 ORGANIC FOOD CATEGORY SHARE, 2005
FIGURE 4-70 TOTAL AND ORGANIC PACKAGED/PREPARED CONSUMER SALES AND PENETRATION, 1997-2005
FIGURE 4-71 TOTAL AND ORGANIC PACKAGED/PREPARED CONSUMER SALES AND GROWTH, 1997- 2005
FIGURE 4-72 ORGANIC PACKAGED/PREPARED FOODS CHANNEL DISTRIBUTION, 2005
FIGURE 4-73 NBJ'S TOP ORGANIC PACKAGED/PREPARED FOOD COMPANIES, 2005
FIGURE 4-74 ORGANIC PACKAGED/PREPARED FOODS SUB-CATEGORY PERFORMANCE, 2005
FIGURE 4-75 ORGANIC PACKAGED / PREPARED FOOD SALES, 1997-2005
FIGURE 4-76 ORGANIC PACKAGED/ PREPARED FOODS GROWTH FORECAST, 2006
FIGURE 4-77 NBJ'S TOP ORGANIC FROZEN PREPARED MEAL COMPANIES, 2005
FIGURE 4-78 ORGANIC FROZEN FOODS BRANDS
FIGURE 4-79 ORGANIC SOUP BRANDS
FIGURE 4-80 ORGANIC BABY FOOD BRANDS
FIGURE 4-81 ORGANIC TOFU/TEMPEH FOOD BRANDS
FIGURE 4-82 ORGANIC DESSERT BRANDS
FIGURE 4-83 ORGANIC DRIED PREPARED FOOD BRANDS
FIGURE 4-84 ORGANIC JAMS /PRESERVES
FIGURE 4-85 ORGANIC NUT BUTTER BRANDS
FIGURE 4-86 ORGANIC HONEY BRANDS
FIGURE 4-87 ORGANIC CANNED PREPARED FOOD BRANDS
FIGURE 4-88 NBJ'S TOP ORGANIC SAUCE/CONDIMENT COMPANIES, 2005
FIGURE 4-89 ORGANIC CONDIMENTS & SAUCES SALES, 1997-2005
FIGURE 4-90 ORGANIC SWEETENER BRANDS
FIGURE 4-91 ORGANIC SEASONING/SPICE BRANDS
FIGURE 4-92 ORGANIC SALSA BRANDS
FIGURE 4-93 ORGANIC DRESSINGS BRANDS
FIGURE 4-94 ORGANIC SPREAD BRANDS
FIGURE 4-95 ORGANIC SAUCES, SALSAS & DIPS BRANDS
FIGURE 4-96 ORGANIC SAUCE BRANDS
FIGURE 4-97 ORGANIC APPLE SAUCE BRANDS
FIGURE 4-98 ORGANIC KETCHUP BRANDS
FIGURE 4-99 NBJ'S TOP ORGANIC FRUIT & VEGETABLE COMPANIES, 2005
FIGURE 4-100 ORGANIC FRUIT & VEGETABLE SALES, 1997-2005
FIGURE 4-101 SELECTED ORGANIC FRESH PRODUCE BRANDS
FIGURE 4-102 ORGANIC FROZEN FRUIT & VEGETABLES BRANDS
FIGURE 4-103 ORGANIC CANNED/SHELF-STABLE VEGETABLE BRANDS
FIGURE 4-104 ORGANIC DRIED FRUIT BRANDS
FIGURE 4-105 ORGANIC FOOD CATEGORY SHARE, 2005
FIGURE 4-106 TOTAL AND ORGANIC MEAT, FISH, & POULTRY CONSUMER SALES AND PENETRATION, 1997-2005
FIGURE 4-107 ORGANIC MEAT, FISH, & POULTRY CONSUMER SALES AND GROWTH, 1997-2005
FIGURE 4-108 ORGANIC MEAT, POULTRY, & FISH CHANNEL DISTRIBUTION, 2005
FIGURE 4-109 NBJ'S TOP ORGANIC MEAT, FISH & POULTRY COMPANIES, 2005
FIGURE 4-110 ORGANIC MEAT, FISH & POULTRY SUB-CATEGORY PERFORMANCE, 2005
FIGURE 4-111 ORGANIC MEAT, FISH & POULTRY SALES, 1997-2005
FIGURE 4-112 ORGANIC MEAT, FISH & POULTRY GROWTH FORECAST, 2006
FIGURE 4-113 ORGANIC POULTRY BRANDS
FIGURE 4-114 ORGANIC BEEF BRANDS
FIGURE 4-115 ORGANIC PORK BRANDS
FIGURE 4-116 ORGANIC FIBER CATEGORY SHARE, 2005
FIGURE 4-117 OTHER ORGANIC SUB-CATEGORY PERFORMANCE, 2005
FIGURE 4-118 TOTAL AND ORGANIC HOUSEHOLD CLEANERS CONSUMER SALES AND PENETRATION, 2003-2005
FIGURE 4-119 PENETRATION OF ORGANIC HOUSEHOLD PRODUCTS /CLEANERS OF TOTAL HOUSEHOLD PRODUCTS /CLEANERS IN 2005
FIGURE 4-120 TOTAL AND ORGANIC PET FOOD CONSUMER SALES AND PENETRATION, 2003-2005384 FIGURE 4-121 PENETRATION OF ORGANIC PET FOOD OF PET FOOD IN 2005
FIGURE 4-122 TOTAL AND ORGANIC FLOWERS CONSUMER SALES AND PENETRATION, 2003-2005386 FIGURE 4-123 PENETRATION OF ORGANIC FLOWERS OF TOTAL FLOWER SALES IN 2005
FIGURE 4-124 OTHER ORGANIC CATEGORY GROWTH FORECAST, 2006
FIGURE 4-125 OTHER ORGANIC FORECASTED AVERAGE ANNUAL SALES DOLLAR GROWTH, 2007- 2010
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