Chapter 1: Introduction – The global market – Local market snapshots – Life stages – Retirement – Financial advisers and women – Private banking – Female entrepreneurs – The business case for targeting financial services at women
Chapter 2: Financial education for women – The importance of education – The United States – US banks – Southeast Asia – The United Kingdom – Europe – Australia – The business case for financial education for women
Chapter 3: Strategies and best practices – Product design, marketing and distribution strategies – Credit cards
Chapter 4: The United States – Population and employment – Retail personal banking – Retail business banking – Insurance
Chapter 5: Canada – Population and employment – Retail business banking
Chapter 6: China – Population and economy – The women’s card market
Chapter 7: Singapore – Population and economy – Credit cards
Chapter 8: India – Population and economy – The payment card market in India – Microcredit
Chapter 9: The UK – Population, employment and the gender pay gap – Gender trends in finance – Retail personal banking – Products and services – Supermarket banks – Analysis – Retail business banking – Private banking – Barclays Wealth – Bramdiva – Insurance – Motor insurance – Savings – Credit cards – Employment and the gender pay gap
Chapter 10: Europe – Population, employment and the gender pay gap – Targeted financial provision for women in Europe – Populaire MasterCard, France – Summary
Chapter 11: Islamic banking – General background – Saudi Arabia – Dubai – Pakistan
Chapter 12: Australia and New Zealand – Australia – Population, employment and the gender pay gap – Retail personal banking – Retail business banking – Mortgages – Insurance – New Zealand
Chapter 13: Summary – General background – Market knowledge – Financial intermediaries and ‘empowerment’ – Retirement – The gender pay gap – Microfinance – Financial education – The ‘emotional response’ – Business banking – Networking – Other financial products (insurance) – Overall conclusions: the key role of marketing
