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Report on Natural & Organic Personal Care
Nutrition Business Journal, Jan 2008, Pages: 35
The Natural and Organic Personal Care (N&OPC) market is moving into the next stage of its business lifecycle. While still young, NPC is no longer a cottage industry. Real money has been invested into the sector, and investors are looking to reap what they have sowed.
Burt’s Bees topped our list of natural & organic personal care companies this year, as it did in 2005 and 2006. The next tier of companies saw a fair bit of shuffling, however, as certain brands and categories experienced explosive growth. Through its acquisitive undertakings, The Hain Celestial Group leapfrogged Tom’s of Maine to capture the #2 spot on the list. Long an acquirer in natural foods, Hain set its sights on the natural & organic personal care market hoping to leverage its operational prowess and broad retail distribution network. Dr. Hauschka, Nature’s Gate, Dr. Bronner's and Aubrey Organics were the only other core brands with distribution primarily in natural and specialty retail who achieved wholesale sales north of $30 million in 2007.
We define N&OPC as health and beauty products derived from natural & organic sources and that are, to varying degrees, free of pesticides, additives, preservatives and refined ingredients. Natural & Organic Personal Care products include shampoos, soaps, lotions, cosmetics and other natural toiletries.
In our broad, inclusive accounting for the natural & organic personal care industry, the remaining 850 companies and brands competing in the space accounted for approximately $2.98 billion in wholesale sales across all channels. Together, these two groups make up a $3.9 billion wholesale market for natural & organic personal care products, which translates roughly up to $7.3 billion in consumer sales – a 17% increase over 2006
The following are discussed throughout the report:
-Global sales
-Natural household product markets
-Nutrition industry stocks
-and much much more
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