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Viewing report
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Retailing in Bulgaria 2008
Verdict Research Limited, Aug 2008, Pages: 72
Bulgaria's accession to the EU in 2007 has put the country on many retailers' radars for international expansion. While the retail sector is still very much in a stage of development, modern retail formats such as hypermarkets are becoming more and more prevalent in larger towns and cities. Opportunities lie in greater regional expansion.
Scope
- This brief provides accurate insights into key trends, future developments and discusses the strategies of the main operators in the market.
- Proprietary data on market value and growth. 2002-2007 data for five different retail sectors and overall value data for Bulgaria.
- Detailed sector analysis for grocery, DIY, electricals, furniture, and clothing is provided.
- Market shares for leading retailers in grocery, evaluation of non food players and insightful analysis into their operating strategies.
Highlights
Following Bulgaria's accession to the EU, more foreign retailers are beginning to appreciate the increasing levels of political stability of the country and its strong future growth prospects. With a population of around 7.7m people Bulgaria offers a sizeable market for retailers, despite being among the smaller countries in Eastern Europe.
Bulgaria's retail market by value has grown at a strong pace over the last five years, driven by increased consumer expenditure. The market potential in Bulgaria has attracted many retailers from western Europe and elsewhere.
Despite the entry of large international players, the Bulgarian retail market is underdeveloped and highly fragmented.While some obstacles are presently hampering retail development, there are significant growth opportunities for retailers to develop their operations through format diversification and greater regional expansion.
Reasons to Purchase
- Understand strategic issues in the market, retailers' responses and our recommendations on how retailers must cope with the changing market.
- Learn about major foreign and domestic players in the Bulgarian retail market.
- Discover how the market and retailers' future initiatives will develop.
- Find growth opportunities in specific sectors and identify the key threats.
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