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Viewing report
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European and US Digital TV, 2008 (Strategic Focus)
Datamonitor, July 2008, Pages: 41
The broadcast sector is evolving as consumers expect more from their TV offerings and on-demand services transform the method consumers obtain content. As service operators compete in an crowded marketplace, there is rising pressure on reducing churn to alternative networks. This report provides national DTV subscriber market sizes as well as forecasts for potential platform growth until 2012.
Scope
- Provides data on each major Western European digital broadcast market as well as the US.
- Highlights platform adoption split by digital cable, satellite, digital terrestrial television (DTT) and Internet protocol television (IPTV).
- Subscriber numbers for each service operator split by platform and national market.
Highlights of this title
DTV adoption is expected to illustrate strong growth over the next 2-3 years as consumers demand enhanced service functionality including on-demand entertainment and bundled communications offerings.
A key driver in the transition to DTV services is the switch off of analog transmission in the US and Western Europe. With the US switch off (ASO) date mandated for February 17th 2009 and most Western European countries switching off transmission before the European 2012 deadline, the next 2-3 years will see significant increases in DTT consumers.
Key reasons to purchase this title
- Track key sector trends for digital television platforms.
- Obtain subscriber data on key service operators.
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