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Mobile Imaging: Platforms, Solutions, and Services
Parks Associates, Dec 2008, Pages: 72
This report examines the technologies and applications for image capturing, organizing, editing, archiving, printing, and sharing on mobile phones. It draws on our extensive consumer research on mobile multimedia trends and highlights monetization opportunities for handset makers and mobile carriers.
“More than fifty percent of mobile phone users have a built-in camera feature on their handsets, but only a fraction use it frequently,” said Harry Wang, Director, Health & Mobile Product Research. “This mainstream feature has yet to bring significant revenues to mobile operators, and handset makers’ interest in camera feature upgrade is low. Operators should consider combining imaging applications with other mobile solutions, such as GPS and social networking, to enable value-added services that truly matter to consumers.”
This report has two parts:
-The Bottom Line
-The Resource Book
The Bottom Line is a concise, executive-level summary of the current state of the market, evolutionary path, and the implications for companies doing business in this space.
The Resource Book contains a wealth of consumer survey data and company profiles—a must-have reference for product/market planning.
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Mobile Europe
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