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The Top 10 World's Leading Diagnostics Companies: Beckman Coulter
Venture Planning Group, Dec 2008, Pages: 168
A New Thought-Provoking Report on Performance, Capabilities, Goals and Strategies of the Major Competitors in the Worldwide Diagnostics Market
Rationale & Objectives
A strategic assessment of the competitive environment is unquestionably one of the highest priority management responsibilities -- task crucial to business survival, growth and profitability. Timely and factual competitive intelligence is vital to the success of all business functions, especially Planning, Marketing, R&D and Manufacturing. In a highly dynamic and fragmented in vitro diagnostics market, besieged by intense competition, rapid pace of technological innovations, and the uncertainty regarding future government regulations, the ability to anticipate new competitive product introductions and marketing strategies is particularly important... and can spell the difference between success and failure.
The Top 10, is designed to provide the in vitro diagnostics industry executives, as well as companies planning to diversify into the diagnostics field, with strategically significant competitor information, analysis and insight, critical to the
development and implementation of effective R&D and marketing programs. The study’s major objectives include:
-To establish a comprehensive, factual, annually-updated and cost effective
information base on performance, capabilities, goals and strategies of the world’s leading in vitro diagnostics companies.
-To help current diagnostic product suppliers realistically assess their technological, financial and marketing capabilities vis-à-vis leading competitors.
-To assist potential market entrants in evaluating prospective acquisitions and joint venture candidates.
-To complement organizations’ internal competitor information gathering efforts by providing strategic analysis, data interpretation and insight.
-To identify the least competitive market niches with significant growth potential.
Also available
The Top 10 Worlds Leading Diagnostics Companies
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