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Fashion Profile Report 2008: North American Youth and Street Culture
Label Networks, Sep 2008, Pages: 185
When it comes to global youth culture and fashion, one of the primary differences today are that trends often come from the bottom-up, from the streets, from people themselves, rather than dictated from fashion houses and designers, or the traditional top-down philosophy. That’s because this new generation of 13-30-year-olds has grown up with greater consumer control which has not only redefined the music industry, but fashion as well. Their DIY aesthetics mean that what’s on the runways doesn’t necessarily translate to the streets, making haute couture, even aspects of designer-ready-to-wear irrelevant. Savvy consumers are often more adapted to current times because they are the ones actually creating the designs and styles themselves--and if anything, designers are now taking cues from the street and youth markets.
In addition, youth and street markets are creating new meanings of what’s important and what is actually considered fashion. For example, technology is now considered key aspects of fashion; hairstyles and accessories are becoming more important, even eclipsing apparel, as aspects of fashion; sneakers are fashion; and using one’s spending power to protest or push eco-friendly products through fashion have all changed the industry.
Label Networks' Fashion Profile Report: North American Youth and Street Culture, takes an in-depth look at fashion and consumer insights by providing quantitative charts and graphs from talking with thousands of young people in face-to-face interviews from a representative sample across the United States including 45 different cities including 3 key cities in Canada about various trends in fashion, complimented with editorial analysis for a quick snapshot of key findings, plus fresh street photography to provide a visual understanding of what’s changing the course of fashion in youth and street culture.
Report features:
- Quantitative consumer research data in the form of easy to read charts and graphs
- Cross-tabulations by Topline, Gender, Age Groups
- Macro Trend Analysis for quick snapshots of key findings
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