This unique analysis derived from Green TECHpulse'08 Business survey. It provides insights regarding the importance of green as an essential business issue confronting C-suite, marketing, sales and business executives:
1) Actionable ideas to help technology companies market green products and services to medium and enterprise-sized businesses. 2) Innovative interpretation of what does and does not affect brand perception related to green business technology. 3) Deep-dive into the mindset and preferences of business technology customers showing how they weigh and factor green into their decisions and preferences for products and services.
Methodology.
Green TECHpulse '08 survey was conducted Q1 2008. A total of 600 decision-makers representing 300 midsize organizations with 100-999 employees and 300 enterprise organizations with 1,000+ employees completed a Web survey.
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