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Green TECHpulse’08 Premium Consumer Technology Recommendations
HANSA GCR LLC, Aug 2008, Pages: 24
This unique analysis provides insights regarding the importance of green as an essential business issue confronting C-suite, marketing, sales and business executives:
1) Actionable ideas to help technology companies market green products and services to affluent households.
2) Innovative interpretation of what does and does not affect brand perception related to green consumer technology.
3) Deep-dive into the mindset and preferences of consumers showing how they weigh and factor green into their decisions and preferences for products and services.
Methodology:
This report is derived from Green TECHpulse'08 study was done in the earlier part of 2008 among consumers in the US. Respondents for this study represent affluent households with annual income of at least $50,000. A total of 1,200 individuals participated in the survey: 800 from households with annual income of $50,000 to $120,000 and 400 from households with annual income of $120,000 or more. All respondents had made a home technology purchase such as computers, digital cameras, or mobile phones within the past 18 months. All had at least substantial influence on the final purchase decision.
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