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Diabetics: Attitudes and Behaviors in the United States 2008
Mintel, Aug 2008, Pages: 81
Diabetes is a highly complex disease that entails a range of screening methods, treatment, monitoring, and management. Comprised of pre-diabetes, Type 1 (an autoimmune disease) and Type 2 (a metabolic disorder), diabetes affects 23.6 million people in the U.S., with another 57 million considered pre-diabetic, which typically evolves into Type 2. This report analyzes the prevalence, incidence, monitoring and treatment involved in managing diabetes, and also provides analysis of:
- The risk factors for contraction, including overweight/obesity, age, ethnicity, family history of diabetes, high blood pressure and high cholesterol, as well as other factors
- The overall national costs of managing the condition
- The growth of the monitoring market through FDMx channels and direct suppliers
- Competition between glucose monitor manufacturers, which strive to make monitoring glucose levels more convenient and painless through a range of technical innovations
- Drivers for the diabetic market, including population growth among key demographics such as older Americans and ethnic groups
- Innovations in glucose delivery
- The nature of marketing to diabetics
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