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Digital Movie Marketing: A Convergence of Content, Devices and Services
eMarketer, Sep 2008, Pages: 25
Online film marketing is expanding in scope and sophistication. In 2007, studios of the Motion Picture Association of America (MPAA), and their subsidiaries, spent $754 million advertising films online. By 2012 that figure will increase to $2.4 billion. The Digital Movie Marketing report analyzes the forces driving the fast growth curve of online film advertising.
Today, virtually every film marketing campaign leverages both traditional and new media channels, with applications such as social network profiles, widgets and recommendation engines becoming an integral part of the mix.
However, despite the projected increases in online advertising spending, with box office attendance and DVD sales remaining flat, the film industry faces serious challenges in content delivery.
Studios need to apply the lessons learned, confront their fears of cannibalization which in the past have been misguided and embrace new technology.
Key questions the 'Digital Movie Marketing' report answers:
- How much will film studios spend on online advertising in the next five years?
- What tactics are studios using to market their films online?
- How will the percentage of online advertising grow in the next several years?
- Do the six major Hollywood studios spend more or less on advertising than their 'art-house' subsidiaries?
- How are new digital and physical delivery platforms affecting the content mix in the industry?
- And many others
The Digital Movie Marketing report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
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