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European Medical Imaging Equipment Market for Cardiology
Frost & Sullivan, Aug 2008, Pages: 170
This research service focuses on the various imaging modalities for cardiology applications in the European markets. This includes Cardiac CT, Cardiovascular MR, Echocardiophy as well as Interventional cardiology. It provides an insight into the market trends, industry challenges, drivers and restraints for the above mentioned market segments as well as the recent technological developments. The research service also provides the revenue as well as unit shipment forecasts for the seven western European regions consisting of Germany, France, Italy, UK, Spain, Scandinavia and Benelux. Furthermore, it provides strategic recommendations to the vendors to address the major industry challenges.
Rapid Technological Developments Keeps the Medical Imaging Equipment Market for Cardiology Applications from Flatlining
A flurry of R&D activity in the European medical imaging equipment market for cardiology applications has kept the market pulsating at a steady pace for the last three years. This pace of development will be sustained by the increased applications of CT in cardiology as well as intense slice war among major vendors, leading to improved cardiac imaging capabilities of scanners. Moreover, the replacement of image intensifiers with flat panel detector (FPD)-enabled C-arm units and the gradual set up of hybrid catheterization labs have given an immense boost to the interventional cardiology market, especially with the increasing demand for minimally invasive procedures. The echocardiography segment will also prove lucrative for vendors that can offer hand carried and PC-based ultrasound systems to private practitioners.
Nevertheless, these opportunities in the echocardiography segment will be offset by its maturity and the price erosion caused by the influx of low-cost manufacturers. The cardiovascular magnetic resonance imaging (MRI) is also expected to experience a slowdown, as it will have to contend with budgetary restrictions among hospitals and inadequate procedural reimbursements. Moreover, it is hampered by the lack of proper coordination between cardiologists and radiologists. 'The end-user community in Europe has also been less receptive towards the recently developed 3T scanners,' says the analyst of this research. 'The procedural growth of cardiac CT has suffered due to the limitations in making it a routine scan that could be performed with other clinical CT procedures such as whole body scans.'
Major cardiac CT vendors see a way out of this problem with the launch of higher slice configurations to increase the number of hospitals performing cardiac CT scans. They should back up this product offer with training on advanced cardiac image acquisition protocols and diagnosis for cardiologists and radiologists. They could further increase sales by providing interesting exchange offers to hospitals and less expensive upgrades of CT and MR scanners. The interventional cardiology segment is also likely to benefit from the brisk pace of technological developments, as it increasingly adopts mobile C-arms. 'Vendors manufacturing mobile C-arms need to build a robust service and technical support network to ensure increased adoption rates among cardiologists in Europe,' notes the analyst. 'The advances in multi-slice CT, both in terms of higher slice configurations as well as cardiac application software, shall ensure greater procedural growth among European hospitals.'
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