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Beer in China 2008: A Market Analysis
Access Asia Ltd., Sep 2008, Pages: 225
This report reviews characteristics, trends and developments over the 2001 to 2007 period in the beer market and industry of the People’s Republic of China, and gives forecasts of market performance to 2012. The emphasis is on the retail market and the major industry players.
This report covers the market for beer in the People’s Republic of China. The report covers the following sectors:
- Standard lagers
- Brown ales
- Stout
- Speciality beers.
KEY REPORT FEATURES
This recently updated report includes:
- An overview of China’s total food market with sales statistics up to 2007;
- The total value of the beer market, including sector and channel (retail v HoReCa) breakdown, up to 2007;
- Value provincial and urban/rural breakdown, up to 2007;
- Market share analysis of the beer market;
- Retail pricing trends for beer products by province up to 2007, and by sector (2008);
- Volume & value forecast total beer market in China up to 2012;
- Statistical analysis of China’s advertising, marketing and consumer trends;
- Key manufacturer profiles and financials;
- Key contacts & trade events;
- Overview of China’s demographics and macroeconomics.
Also available
Beer in China 2008: A Market Summary
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