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Enterprise Strategy Review: BT
Ovum, July 2008, Pages: 32
BT Global Services (BTGS) has taken over from BT Retail’s broadband business as the growth story in the BT Group. But BTGS now faces the hardest part of a strategy mapped out nearly six years ago when Ben Verwaayen took over as CEO — tapping into profits from the multimillion dollar networked IT deals signed with companies such as Unilever, InBev, PepsiCo and Thomson Reuters. Previously, BTGS had underpinned its strategic approach with a well-defined set of vertical product packages. Now, the focus is moving away from multiple verticals toward super sectors and onto the horizontal plane of managing global operations across technology centres in Asia, professional services in the US and country operations in Europe. However, there are still jewels in the BT network crown, including BT Radianz, which suggests that while BT may have advanced its integration programme, it has not advanced its integrated services proposition. While the acquisitions programme has moved from networks to application capabilities, BTGS is still driving hard for outsourcing deals to network global businesses.
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