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Global Milk Drinks 2008
Zenith International, Aug 2008, Pages: 185
Global Milk Drinks 2008 provides in-depth market analysis for milk, milk drinks, and flavoured milk. The report investigates the economic market factors that have impacted the milk drinks sector since 2002, including demand & supply, mergers & acquisitions, and the increasing importance of functionality. It also includes profiles for each of the major players in the sector, giving both company and product information, before analysing the market in each global region. Detailed numerical research of market dynamics follows, separated into milk, milk drinks and flavoured milk.
Global Milk Drinks 2008 report covers:
-Market overview – economic and other market factors
-Company & brand profiles
-Regional overviews
Zenith's outline findings:
-Global demand for milk drinks increased during the review period, particularly in the emerging markets such as Asia & Australasia, but has slowed somewhat in the more developed countries due to competition from other soft drink alternatives.
-The research found that consumer demand for fluid milk has been low in the majority of regions and milk producers have tried to halt the decline by adding functionality and promoting health benefits of their products.
-Conversely, the flavoured milk demand is increasing with growth of around 2% in West Europe to 10% in South America. With per capita consumption rarely above 2 litres, there are further opportunities for development.
-One of the main challenges facing the sector is demand and supply instability which has created uncertainty regarding prices, with many producers struggling to cope with increased costs of raw materials, rising energy prices and new regulations.
-Many of the large dairy companies are conquering new territories through joint ventures and acquisition of local players. Growing demand in countries such as China, Brazil and India has led to a thriving domestic industry with local players growing very quickly to meet demand meaning new key players are likely to emerge during the coming years.
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