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Youth Culture Fall Study 2008 - North American
Label Networks, Sep 2008, Pages: 325
Fresh results released from Label Networks’ 8th bi-annual Fall Youth Culture Study 2008 from North America reveal that young people 13-25-years-old have completely re-shaped market trends motivated mostly by new economic conditions and changes in technology and emerging communication patterns resulting in a shift in the last 6 months in preferences and trends for where they spend their money, adopt fashion, and absorb influences from music, sports, entertainment, new media, marketing + advertising, and more. The Fall Youth Culture Study 2008, produced by Label Networks, the world’s leading global youth culture intelligence media company, provides fresh consumer insight, analysis, profiles, and forecasts that indicate how this new generation has come into their own—even creating a generation gap within the marketplace itself and where market trends are headed, including the ripple effects across Europe, Japan, and China.
Particularly, new shifts in fashion trends, denim, T-shirts, footwear, shopping and spending patterns, the music industry and sports, technology, environment, automotive, beverages, and the influences of social online networks and internet reveal that since the release of Label Networks’ Spring Youth Culture Study 2008, the marketplace has changed dramatically.
“Necessity is mother of invention and the youth market has always led from utilitarian roots,” explains Tom Wallace, President of Label Networks. “In our Fall Study 2008, you can see where change is taking place most, where new crossover influences actually represent a market opportunity. And how the very definitions of fashion, sports, communication, have changed, revealing new opportunities of what’s possible and why many traditional marketing and advertising models are now almost obsolete in this economy especially when it comes to connecting with this demographic.”
Report Includes:
- Daily Updates for up to 12 months via a Weekly newsletter providing fresh global youth culture news, trade show reviews, business information, trends, fashion, music, sports, festivals, media, events, retail, technology, + emerging subcultures
- Label Networks TV: Exciting video clips with in-depth interviews with up-and-coming designers, retailers, musicians, artists; LNTV has been selected as a Premium Partner with YouTube with 120 LNTV clips posted to date attracting more than 300,000 viewer impressions
- Quantitative Charts, Graphs Frequencies carefully edited with top key findings, including historical patterns + information, primary data, cross-tabulations by gender + age groups
- Macro Trend Summaries detailing high-level analysis for quick snapshots of key trends within specific topics
- Street Photography access depicting leading-edge trends in fashion, footwear, sports, accessories, attitudes, tattoos, + style from Label Networks’ stories
- Historical Data + Story Access for trending + future forecasting
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