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The 12-17 US Hispanic Teen Wireless Market
MultiMedia Intelligence, Sep 2008, Pages: 35
The US 12-17 Hispanic Wireless teen market is 2.5 million subscribers, or roughly 16% of the overall market US teen market. A recent study conducted by MultiMedia Intelligence concluded that savvy operators should tailor nuanced product and subscription offerings specifically for US Wireless teen Hispanics. Not only is the US Hispanic teen wireless market sufficient large enough that operators can maximize revenues presently, but operators can also build brand-equity for longer-termed relationships.
Like the overall US teen wireless market, US Hispanic teens have a higher ARPU than the adult demographic. However, while the US teen wireless market is nearly saturated, the Hispanic teen market is still in a growth stage. Also, Hispanic wireless teens have different approaches to advanced-telephony services and multimedia applications. MultiMedia Intelligence believes that specifically crafted ad-campaigns, feature-sets and subscription offerings can win business currently and build brand-equity to teen Hispanic wireless subscribers in the future.
Spotlight on the Hispanic Wireless Teen: The 12-17 US Hispanic Teen Wireless Subscribers, Revenue, ARPU and Content analyzes the US Hispanic 12-17 year old teen wireless market in terms of:
- Subscribers, ARPU, revenue and what kind of uses that Hispanic teens prefer for their cell phones.
- Forecasts and segmentation are provided on an annual and a quarterly basis by age and gender.
- The research relies on the strength of supply side models of MultiMedia Intelligence and primary-based survey data of 1,383 US teens annually from the Simmons National Consumer study, a product of Experian Consumer Research. The result is integrated research, creating exceptional insights on an under researched market.
This research is a result of MultiMedia Intelligence's strategic partnership with Experian. The partnership combines MultiMedia Intelligence's vast industry expertise, market sizing and forecasting models and databases with Experian's in-depth data on consumer behavior, psychographics, lifestyles, opinions and attitudes. Together, MultiMedia Intelligence and Experian deliver industry-first market segmentation, insights and forecasts based on combined superior supply-side and demand-side views of the markets, never before offered in this data driven, data hungry market.
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