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The Customer Shopping Experience Online
eMarketer, Sep 2008, Pages: 20
The days of search, point and click-to-cart shopping are rapidly disappearing. Today's online customers expect and demand a much richer experience from retailers in every category.
The Customer Shopping Experience Online report analyzes the new trends, tactics and tools that are reshaping the way retailers do business, online and off.
Increasingly, online consumers expect more from the online shopping experience. Retail Websites must have powerful search and navigation, quality product information, simple checkout and cross-channel shopping options.
However, in this new and highly competitive environment, retailers must overcome serious IT and organizational issues before they can deliver the seamless cross-channel options demanded by customers.
These challenges are not stopping Web retailers from investing in new technologies to create a more compelling online shopping experience. Expanded video capabilities, 3D virtual Websites and interactive dressing rooms are just some of the innovations on the horizon.
Key questions 'The Customer Shopping Experience Online' report answers:
- What do consumers expect from online retailers?
- How effective are Web retailers at meeting those expectations?
- How important is the cross-channel shopping option?
- How is social media changing the online shopping experience?
- How will consumers shop online in the future?
- And many others
The Customer Shopping Experience Online report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
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