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China’s Fast-Food Industry Research Report 2008
China Research & Intelligence, Sep 2008, Pages: 80
The data of the report is quoted from the National Bureau of Statistics and some authorities such as relevant associations and our research center. With numerous interviews of experts and entrepreneurs in the field, the report is enriched with a large number of first-hand information and materials. It analyzed the China’s fast-food industry concretely from aspects of overall catering industry such as supply chain, market competition and consumers’ demand, introduced successful experience, pointed out existing harass and gave out effective recommendations.
“Fast food” is not a traditional Chinese conception. It is the translation of “kuai can” that literally means “fast and convenient food” or “a quick meal”. Traditionally, a certain kind of elegant and slow table manners is highly valued by Chinese people and it also represents “health” and “politeness”. As a matter of fact, a successful transformation occurred in the structure of fast-food restaurants ---- from a dining place to a social communication rendezvous ----should be considered as the major element contributing to the boom of fast-food industry which is still lingering on the edge of Chinese market.
During 1980s -1990s, western fast-food giants began to explore the Chinese market in order to attract more Chinese consumers to try an absolutely different flavor. As a result, the awareness of Chinese consumers which was stronger than expected catalyzed a huge fast-food consuming country and a cultural phenomenon as followed. Then “Chinese-style” fast-food emerged. In the recent decades of years, with the acceleration of life pace, China’s fast-food industry has been doubling its growth rate. In 2007, the overall scale of Chinese fast-food industry exceeded 200 billion RMB.
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