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Chinese Postal Sector Research Report 2008
China Research & Intelligence, Sep 2008, Pages: 80


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The data of the report is quoted from the National Bureau of Statistics and some authorities such as relevant associations and our research center. With numerous interviews of experts and entrepreneurs in the field, the report is enriched with a large number of first-hand information and materials. It also carefully chooses several successful Chinese mail order providers, conducts a case study on their experience and discusses the opportunities.

Mail order industry is the earliest form in the non-store purchasing field, with more than a hundred years’ history in developed countries and more than a decade in China. The market scale reached over one hundred billon Yuan in 2007. With the rapid development of Chinese logistics industry, the delivery time of mail order has been shortened greatly and the customer satisfactory degree is stably increasing. Meanwhile, with the advancement of telecommunications technology, mail order providers are able to offer customers better after-sale services. Nowadays, with the prevalence of the Internet, mail order holds several advantages including an even clearer destination and a much higher rate of delivery compared to other non-store purchasing means such as online shopping. Certainly, mail order itself is still unrelentingly creating new marketing pattern and takes the Internet as another promotion channel.


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