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Household Appliances (White Goods) Market Report 2008
Key Note Publications Ltd, Sep 2008, Pages: 108
In this Market Report, the UK household appliances (white goods) market consists of three sectors: home laundry appliances and dishwashers; cooking appliances; and cooling appliances. The total UK retail market for white goods was valued at £3.33bn in 2007, representing a 2.9% increase on 2003.
Electric and gas cookers comprise the most valuable sub sector, accounting for 30.1% of the total market value in 2007, with the second-largest sub sector being that of washing machines, including washer-dryers. Although the refrigerators sub sector does not account for a significantly large share of the total white goods market, it is the fastest-growing sub sector, increasing by 32.1% in value between 2003 and 2007.
Sales of washing machines, including washer-dryers, have been inhibited by high penetration levels and the credit crunch, as opposed to sales of tumble dryers, which have performed better owing to the fact that there is scope for penetration levels to rise. Dishwasher sales have been boosted by a change in consumer perception, which has moved away from considering these appliances to be a luxury non-essential item. The growing popularity of chilled foods and large larder-style refrigerators has driven sales of refrigerators; however, the popularity of combined fridge-freezers has cannibalised sales of freezers. Mounting interest in cooking has encouraged consumers to buy premium cookers, while price competition within the market has resulted in a fall in the value sales of microwave ovens.
Between 2008 and 2012, the tumble dryer sub sector is forecast to show the strongest growth, with value sales driven by rising penetration levels and consumers trading up to premium appliances with large capacities and sensors that detect when clothes are dry. In comparison, value sales of microwave ovens are projected to continue to fall as the average price per appliance drops further. Overall, sales of white goods are expected to continue to grow over the forecast period.
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