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Worldwide Solar Residential Panel Market Shares, Strategies, and Forecasts 2008 to 2014
WinterGreen Research, Inc., Sep 2008, Pages: 571
Adoption of solar energy has a simple market driving force. If people do not adopt solar energy, the planet will become unfit for human habitation. The fossil fuels are warming the planet at an increasing rate that makes life unsustainable if something does not change.
Global warming drives solar markets. Solar is perceived as the best, perhaps the only widespread solution to global warming. Every large enterprise has adopted a social responsibility strategy that makes a nod toward solving the issues of global warming and embraces renewable energy. Every person in the world is aware of the problems that global warming is bringing.
High growth is forecast for residential solar markets as solar moves to take on a measurable supply of world energy. As penetration from .3% of the world energy supply raises to over 15% in five years, residential uses of solar energy will represent a significant part of the growth. Residential solar energy represents a measure of energy independence for every household, used as hybrid systems independently of, but not completely in place of traditional grid electricity.
It is not economical to put solar generated electricity back on the grid, instead it will be used from batteries where the electricity is stored for later use. Solar systems will initially be used for lighting and charging hybrid and electric vehicles. Traditional grid electricity will only slowly be replaced. Grid hybrid electricity solutions will persist for a long time.
Demand for energy is accelerating as more of the world becomes developed. Developing countries are anticipated to double the worlds demand for energy in the next thirty years. Energy creation is becoming a central environmental issue with air quality, water quality, and flooding because of global warming having implications for the entire world.
Solar energy is a clean, reusable and affordable solution that is increasingly being recognized as the leading alternative energy source for the 21st century. While hybrid solutions are anticipated to evolve with wind, geothermal, and nuclear solutions, evolving as well, solar looks to be a dominant technology. The solar panel size is a trade-off between the amount of money wanted to invest and the amount of electricity needed to produce. A typical US home uses 13,000kWh per year or 5kWp.
On average, the sun radiates 2.6 gigawatts (GW) of energy onto a square mile of the earth's surface, and the most suitable way to harvest that light depends on two factors: cost and the available real estate. It does not matter that thin film solar panels are not more than 10% efficient initially, the roof of the home is not doing anything else except sit there. The sides of the home, the back fence can be used to collect solar energy and that energy can be stored for later use in vehicles and lighting.
This market segmentation is anticipated to shift as the thin film solar panels become commercially viable. The thin film solar panels will be used initially in utility applications, but also in residential applications for fueling motor vehicles. The ability to store energy from solar panels makes them a viable alternative to gasoline. The lithium and lithium ion batteries are a very dense energy storage medium providing incentive for people to put in a modest amount of thin film battery banks recharged by solar panels.
As people do this, the silicon markets keep growing at a steady pace, due to the decrease in the costs for the silicon raw materials due to increased capacity for manufacturing the raw materials and increased demand for the silicon solar panels. The thin film solar panel technology has yet to mature. It is in this segment where the phenomenal growth occurs. Versatile thin film solar products are based on unique manufacturing processes. Sputtering is used to do thin film solutions for solar cell manufacture based on defining a repeatable process. Solar cell efficiencies are in the 9 to 10% range for sputtering implementations, but roof installations are not sensitive to size restrictions.
Thin film solar sputtering technology achieves physical vapor deposition which takes an ion and accelerates it. In this manner, the sputtering is used to knock out a target, depositing uniform films at high rates.
Residential solar markets at $2.5 billion in 2007 are anticipated to reach $39.3 billion by 2014. Growth is a result of using residential solar systems to power hybrid and all electric vehicles. Units raise from 74 million solar panels in 2007 to 25.6 billion units in 2014. Growth comes not only because solar power is the cheapest power source which it will be in many cases, but because it fulfills a variety of convenience needs, not the least of which is a way to attack global warming. Every large enterprise has adopted a green strategy in response to public demand for better energy solutions.
This is the 388th report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.
Authors bio:
Ellen T. Curtiss conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.
Susan Eustis has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Service Oriented Architecture (SOA) marketing strategies, Internet software, a study of Push to Talk Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, Business Process Management, Servers, Blades, the Mainframe as a Green Machine, and Application Server markets. Ms. Eustis is a graduate of Barnard College.
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