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China Furniture Industry and Market Report 2007
China Market Research, June 2007, Pages: 86
With the twenty year rapid development after the reform and opening to the outside, China’s furniture industry has achieved considerate scale and brimmed with the vigor. The total output value of furniture industry in 0000 has reached RMB 120 billion and increased 15.4% than last year, maintaining a steady increasing momentum in the decades. At present the number of furniture manufacture enterprises is over 50,000 with 5 million employees.
Among the furniture manufacture enterprises, non-state-owned enterprises take a predominant place with foreign funded enterprises and civil-run enterprises occupying major parts. Foreign funded enterprises especially have played a decisive role. Most furniture manufacture enterprises are small-scaled, with distinctive regional characteristics. They are mainly distributed in South China, East China, North China and Northeast of China. Guangdong province is mostly concentrated, which owns more than 6000 enterprises, accounting for 12% of the total. Its total output value is RMB 36 billion, taking up 30% of the total, and furniture export value is RMB 1.8 billion, making up 50.5% of the national export value.
Loss incurs most in state-owned furniture manufacture enterprises, then foreign funded enterprises, and the least in civil-run enterprises. In 0000, the labor productivity of furniture industry is RMB 2,4000/person*year. To consider it worldwide, the overall development of China furniture manufacture enterprises is pretty low and the main reason is the low level of mechanization and the small scale of enterprises.
With the gradual development of China’s furniture industry, furniture brands are becoming increasingly important. The famous brands nationwide are MeiKe Xinjiang, Guangming Heilongjiang, TianTan Beijing, Richman and Land Bond Guangdong and XiLinMen Zhejiang among which, MeiKe and Guangming are the only two listed enterprises in Shanghai and Shenzhen security exchanges in China.
Wooden furniture occupies the major part of furniture products, followed by metal furniture, while rattan furniture and plastic furniture take up only a few. A survey made by National Bureau of Quality Control and Quarantine shows that one third of wooded furniture has quality problem; large-scale enterprises enjoy a comparatively good reputation as to the quality of their furniture products, while the products from medium or small-scale enterprises have many quality problems. It is not optimistic in terms of the quality of furniture on environmental protection. The issue of environmental protection index, such as the excess release quota of formaldehyde of man-made panels, seriously affects the quality of China’s furniture products. Just as people are paying more attention to Green Consuming,the sense of green products in furniture industry is gradually enhanced. Product design is one of the weak points in China’s furniture industry. The current situation is that designers are in great need, and designs are simply imitated and lacks of originality.
In 0000, the possessing amount of wardrobes, sofas and writing desks per hundred families in cities has decreased. The number of different kinds of furniture owned by citizens has changed dramatically. The furniture-consuming characteristics between cities and countryside are quite different. Furniture expenditure accounts for 1.20% of the total family expenditures.
The furniture price is declining. In 0000, people realized the fall of furniture prices for the first time. In 0000, it has become more distinct, and even spread the saying of “Furniture Price Campaign”. The phenomenon of the price reduction is the result of the development of furniture industry, the adjustment of market economy rule and the change of people’s consuming concepts. The total furniture output has shifted from less supply to excess supply, which shows some deviation in supply and demand structure. The current price situation means the coming of a competitive era of bigger scale, wider range and more sophisticated extent of furniture industry.
In 0000, the total demand of China furniture market is RMB 73.4 billion. Domestic market is still the main competition field for China’s furniture manufacture enterprises. China’s furniture output in year 0000 reached 140 billion RMB yuan, in 0000, reached 165 billion yuan, and in the past 0000, total furniture industry output in China reached 200 billion yuan which increased 22% than the previous year. It is expected that the total future demand will be on the rise. From 0000 to 0000, two aspects in furniture market have achieved people’s attention, one is Western China furniture market and the other is kitchen furniture market. The West Development of China will push the local furniture demand, especially the demand for office furniture, hotel furniture and school furniture. According to the estimate, the annual demand for kitchen furniture will be RMB 35 billion from 0000 to 0000. From year 0000 to 0000, this demand will be increasing by an average annual rate of 15%.
Various furniture-trading places in the country have covered over 2 million square meters. Such a big-scale market place is the main achievement of China’s furniture industry, but it also exhibits the problem of repetitive construction and blind following. At present, about 30% of furniture halls are set aside or have not been fully used. The main channels for selling furniture include large furniture market, selling hall of the urban furniture, and retail network of big furniture manufacture enterprises and furniture exhibitions. Group purchasing by the way of tendering is a new trading method. The wholesale and retail furniture businesses in Shanghai and Guangdong are most developed. Great loss now incurs in furniture retail industry.
Furniture exports far exceed imports. Export, as the main business in China furniture import and export trade, has grown rapidly these years. The export market of China furniture has been considerable, and begun to play an important role in furniture industry. In 2000, export value has taken up 24.7% of total furniture output value. America, as the main importer of China’s furniture exports, has occupied half of the total export value.
China’s furniture industry is at the early stage of its growth and has great potential despite the problem of instability in industrial structure. Furniture industry is confronted with many environmental factors, such as entering WTO, West Development of China, environmental protection barriers of international trade, and starting of domestic counter exchange market. In 10 years after entering WTO, the structure of China’s furniture industry will take qualitative change, with one third enterprises developing, one third enterprises specializing and one third enterprises going bankrupt. Entering WTO requires furniture-manufacturing enterprises to attach importance on the exploitation of overseas market. Enterprises with effective management will therefore, make breakthroughs. Counter exchange market will support those really promising small-scale or civil-run furniture manufacturing enterprises, and create developing opportunities for them and contribute to the healthy development of China’s furniture industry.
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