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The Asia-Pacific Media Sectors : A Company and Industry Analysis (September 2005)
Mergent, Sep 2005
Current Environment - Key Points
- Over the past six months, most media industries in Asia-Pacific continued to perform well
In China, the government back-tracked from its 2004 policy of allowing some foreign involvement at a regional level in the media by once again banning provincial broadcasters from teaming up with foreign broadcasters
- The Chinese Government also introduced new restrictions on internet media content, placing online news under the same scrutiny as print and broadcast media
- In Japan, public broadcaster Nippon Hoso Kyokai (NHK) was beset with problems
Allegations of corruption and embezzlement led to a huge number of viewers refusing to pay their subscription fees and the resignation of the broadcaster's president
- Print media in the region, as elsewhere in the world, are facing pressure from new media, but are holding their own
The broadcast media industry in South Korea has seen the three major free-to-air networks lose viewer share to cable and satellite television
- Leading media companies in the region performed well financially over the past half year but turned in mixed stock performances
- Merger, acquisition and alliance activities continued to be rather subdued over the past six months
The situation was the same for IPO listings, with the planned listing of Hong Kong Economic Times (HKET) being one of the more significant listings over the period
Industry Profile - Key Points
- Owing to the region's ethnic diversity, its media industries are vibrant and varied
Japan, which used to be the top newspaper country in the world, has fallen to third place in the global circulation standings, after China and India
- Asia-Pacific consumers are extremely receptive to new technologies in the media industry
In China, a breakthrough was made when Le-TV Media Group, a Beijing-based media company, filmed and broadcast five episodes of a soap opera for cell phones
- In South Korea, two technologies under development over the past couple of years have been satellite digital multimedia broadcasting (DMB) and terrestrial DMB
Of the two, satellite DMB developed at a far more rapid pace as bureaucratic red tape hindered progress of terrestrial DMB
- In South Korea, copyright laws have been extended to online transfer of media content and a landmark lawsuit saw 60 South Korean music labels begin legal proceedings against 4,000 internet users who, they alleged, downloaded or distributed music files illegally
Market Trends and Outlook - Key Points
- Most Asia-Pacific countries are switching from analogue to digital broadcasting for clearer audio- visual effects
- Free printed publications, supported mostly by corporate advertisements, are beginning to gain popularity in the region
- In an effort to arrest dwindling circulation figures, print media companies have been taking several measures, including going tabloid
- In South Korea, studies show that newspaper homepages are losing their online readers to online news portals
- One issue that players and investors in the Asia-Pacific media industry will have to address is media content piracy
This costs the US motion picture industry approximately $718 million annually in potential revenues and costs the Asia-Pacific pay-TV industry more than $970 million a year
- Media players, both regional and foreign, will have to come up with more creative ways to deliver media content to their consumers and tighten their delivery security to prevent media pirates from hijacking their content
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