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Senior Technology Users Profile Report
MetaFacts, Inc, June 2005, Pages: 76
Many seniors of today were the earliest adopters of technology, and have been actively using tech products for decades. The Senior Technology Users Profile Report examines the dynamic environment of these technology users to give you the facts that you need for today’s technology market. The total size of the seniors market presents a growing market opportunity for technology companies. However, this does not mean that seniors are a clear-cut segment.
Now a single report gathers survey results from a large representative sample of over 3,400 households on the habits and plans for use of technology by seniors. We’ve asked the key questions, so you can see precise and actual information on senior household attitudes, usage, what they’re buying and planning to buy. No speculations or predictions, just solid information.
The Senior Technology Users Profile Report is built on the strength of Technology User Profile, conducted continuously since 1983 providing a rich, comprehensive examination of the key aspects of seniors usage across the complete spectrum of socio-economic environments. For the Senior Technology Users Profile Report, our experienced team draws on this year’s profile as well as prior year’s results to select the key research you need for a high level, yet detailed look at technology purchases, usage and plans.
Using this report will give you the confidence of solid and meaningful research, drawn from a current and complete range of real world users. Be sure that it’s the most effective way to get the kind of analysis you need, concise and focused.
This report contains comprehensive data drawn from the longest running, most comprehensive full-market study of technology usage, Technology User Profile.
In the Senior Technology Users Report, you will find details on buying habits, usage, demographics and market size. You will be able to gain insight to key questions such as:
-What kind of technology products do seniors tend to use?
-What consumer electronics (cell phones, DVD players, etc.) do seniors have? What are they planning to buy?
-What is the size of the market?
-What are preferences and demands for products and services in households with senior computer user?
-How fast are different technology products being adopted by seniors?
-What is the demographic landscape?
Answers to these questions and more are available in the Technology User Profile — Senior Technology Users Profile Report. Each finding is presented in comprehensive tables. The complete, 75+ page report is available electronically.
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