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European Youth Culture Study Fashion Report 2007-08
Label Networks, Sep 2008, Pages: 77
European Youth Culture Study - Fashion Report 2007-08 Reveals Fashion Trends, Brand Preferences, Retail and Shopping Influences
Label Networks’ 5th Annual European Youth Culture Study—Fashion Report includes the aggregate results of all consumer response data and analysis gathered from face-to-face interviews with 15-25-year-olds across 5 Western European countries, including Spain, Italy, the UK, France, and Germany. It is one of the most valuable aspects of Label Networks’ Global Youth Culture Studies overall because it provides an important cross-tabulation “by Country” that provides a Pan-European perspective about what’s going on in the youth marketplace of fashion in Europe.
As global research becomes the new standard for basic knowledge for even the most localized trendsetting brands, retailers, agencies, and youth market industry leaders, the Europe Youth Culture Study - Fashion Report is an important business tool towards answering important questions about the changing landscape of youth culture. This Report will allow companies to gauge where they fit in and to see what’s going on at a core, street level when it comes to fashion, including what young people are doing and what they’re saying and how they’re reacting and why.
For example, results clearly indicate that 15-25-years-old across Western Europe including specifically the UK, France, Italy, Spain, and Germany, empowered through a “lifetime” of technology has resulted in greater consumer control, influencing trends in fashion, buying patterns, influences, retail changes and preferences, and lifestyle choices. This Report provides global brands, agencies, and industry people working in the youth marketplace and peripheral industries with the most contemporary metrics, authentic research, and insider knowledge available today about this marketplace. As a business tool, it will provide significant insight for planning effective and targeted business strategies that relate to consumer perspectives of young people overall.
Highlights from the European Youth Culture Study—Fashion Report include:
- Fashion: Extensive section featuring favorite brands, retailers, changing dynamics in shopping patterns, up-and-coming brands, and more
- Top Influences in Fashion including measurements from Music, Fashion Runways, Magazines, the Streets, Stores, Internet
- T-shirt brand preferences, changes in price points, + spending patterns
- Denim brands that are capturing marketshare + where the most effective price points per volume are based on demographics
- Retail landscape including analysis of top stores from a Pan-European perspective and then again by country
- T-shirt spending is at an all-time high in Europe, but especially in Italy, followed by France
- Sneaker Culture more important than ever—especially among females
- Top Fashion Brands have shifted to include more “disposable” or fast-fashion store brands over sports-inspired brands
- The #1 Turn-off when Shopping in a store in the Pan-European Study, including the UK, France, Italy, Spain, Germany is the Sales Person
- Freshest Fashion Trends overall they believe are coming from the USA, then UK, but other countries on the rise such as Japan + Sweden
- Spain’s Youth Market names the most diverse range of countries that they believe are producing the Freshest Fashion Trends today
The European Youth Culture Study—Fashion Report also includes:
- Quantitative Charts + Graphs: Easy, actionable charts and graphs plus cross-tabulations including by country carefully edited with top key findings, including historical patterns + information based on Label Networks’ primary data
- Macro Trend Editorial Summaries detailing trends to capture a quick snapshot of key findings about the changing landscape of the marketplace
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