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The Many Faces of Organic 2008
Hartman Group, The, July 2008, Pages: 151
The quantitative findings in this report are based on the results of an online survey in February and March 2008, with a nationally representative sample of 2,161 US consumers. Qualitative findings are based on several hundred hours of consumer engagements using a variety of ethnographic methodologies including: in-depth interviews in homes, social network parties, observation of shopping activities, consumer photo journaling, and neurolinguistics. Field locations: Chicago, Seattle and Washington D.C.
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