|
|
 |
|
Viewing report
|
|
|
|
The Many Faces of Organic 2008
Hartman Group, The, July 2008, Pages: 151
Chapter I Consumer Segmentation in the World of Organics
- Participation in the World of Organics
- A Leveling Out in the Use of Organics
- Using the World Model
- Organic Consumer Lifestyle Segmentation
- Organic Usage Patterns Within Segments
- Core Organic Consumers: “A Holistic Perspective”
- Mid-Level Organic Consumers: “Avoidance of Negatives”
- Periphery Organic Consumers: “Interest Laced with Skepticism”
- Key Trends of Organics in 2008
- Dimensions of Consumption
- Universal Dimensions
- Core/Mid-level Dimensions
- Mid-level/Periphery Dimensions
- Chapter I: Key Findings
Chapter II Consumer Understanding of Organics
- Consumer Perceptions of Organics: In the Body, On the Body, Around the Body
- Major Themes in the World of Organics
- Health
- Quality
- Local
- Social Responsibility
- Environmental Impact
- Regulation and Certification
- The Relationship Between Organic and Natural
- Chapter III: Key Findings
Chapter III Organic Use: Triggers, Motivators & Barriers
- Triggers for Entry into Organic Products
- Motivators for Continued Usage of Organic Products
- Barriers to Using Organic
- Chapter III: Key Findings
Chapter IV The Issue of Price
- Perception of the Cost of Organics
- Impact of the Cost of Organics on Purchases
- Natural and Price
- Premium Organic Products
- Chapter IV: Key Findings
Chapter V Organics While Dining Outside the Home
- Relevance of Organics While Dining Outside the Home
- Prices for Organic Products While Dining Out
- Consumer Impressions of Organic Restaurants
- Chapter V: Key Findings
Chapter VI Buying Organics: Adoption, Criteria & Patterns
- Organic Product Category Adoption Path
- Purchase Criteria by Organic Product Categories
- Purchasing Patterns Across Organic Product Categories
- Trends in Organic Product Categories Purchased
- Differences Across Consumer Segments in Organic Categories Purchased
- Purchases of Specific Meats
- Patterns Across Consumer Segments in Organic Categories Purchased
- Differences across Consumer Segments in the Number of Organic Categories Purchased
- Trends in the Types of Organic Categories Purchased by Core Consumers
- Chapter VI: Key Findings
Chapter VII Demographic Factors in Organic Use
- Demographics of the Organic Consumer
- Differences Across Race/Ethnicity: Latino Americans and Organics
- Summary of Findings on Latino Americans and Organics
- Differences Across Income: High-Income Consumers and Organics
- Other Notable Effects of Demographics on Aspects of Organic Use
- Chapter VII: Key Findings
Chapter VIII Shopping Channels for Organics
- Shopping Channels for Organics
- Trends in the Use of Organic Channels
- Integration vs Segregation of Organic Offerings in Retail Grocers
- Chapter VIII: Key Findings
Chapter IX Organic Brands
- Consumer Familiarity & Adoption
- Familiarity
- Adoption
- Notable Trends in Brand Familiarity and Adoption
- Brand Familiarity and Adoption Within Consumer Segments
- Earning Organic Brand Loyalty
- Relative Familiarity and Adoption of Brands Across Consumer Segments
- Influence of Store Brand Organics
- Chapter IX: Key Findings
Appendix I Methodology
- Quantitative Methods
- Sampling Frame
- Segmenting Organic Consumers
- Qualitative Methods
- Defining “Primary Household Shopper”
LIST OF FIGURES AND TABLES
Figure 1 Organic Consumers in the US, 2008
Figure 2 Frequency of Organic Use, 2008
Figure 3 Organic Use, 2000, 2006, 2008
Figure 4 Frequency of Organic Use, 2000, 2006, 2008
Figure 5 World Model: Core to Periphery
Figure 6 Segment Percentages Within the World of Organics
Figure 7 Organic Usage Patterns by Organic Consumer Segment
Figure 8 Organic Consumer Segment Organic Usage Distribution
Figure 9 Organic Usage (by Organic Consumer Segment), 2006 and 2008
Figure 10 Dimensions of Consumption Organizing the World of Organics
Figure 11 Organic Products Language Map
Figure 12 The Body-World Continuum
Figure 13 Properties Associated with the Term “Organic”
Figure 14 Properties Associated with the Term “Organic,” 2006 and 2008
Figure 15 Properties Associated with the Term “Organic” (By Organic User and Non-User)
Figure 16 Properties Associated with the Term “Organic” (By Organic Consumer Segment)
Figure 17 Importance of Various Labels/Phrases When Shopping for Foods and Beverages
Figure 18 Importance of Various Labels/Phrases When Shopping for Foods and Beverages (By Organic User or Not)
Figure 19 Importance of Various Labels/Phrases When Shopping for Foods and Beverages (By Organic Consumer Segment)
Figure 20 Association of the Term “Organic” with “Locally Grown” (by Organic Consumer Segment and Non-users)
Figure 21 “To Buy Local Products” As a Main Reason for Buying Organic Foods and Beverages (by Organic Consumer Segment)
Figure 22 Awareness of Governmental Standards for “Organic” Label on Foods and Beverages, 2006 and 2008
Figure 23 Awareness of Governmental Standards for “Organic” Label on Foods and Beverages, 2006 and 2008 (By Organic Consumer Segment)
Figure 24 Trust in “USDA Organic” Label on Foods and Beverages (By Organic Consumer Segment)
Figure 25 Natural Products Language Map
Figure 26 Reasons for Buying Organic Foods and Beverages
Figure 27 Reasons for Buying Organic Foods and Beverages, 2006 and 2008
Figure 28 Reasons for Buying Organic Foods and Beverages (by Organic Consumer Segment)
Figure 29 Reasons for Not Purchasing More Organic Foods/Beverages (Mid-Level and Periphery Organic Consumer Segments)
Figure 30 Reasons for Not Buying Organics (Among Non-Buyers, 2006 and 2008)
Figure 31 Reasons for Not Buying Organics (Among Non-Buyers Who Have / Have Not Considered Buying Organics)
Figure 32 Reasons for Not Purchasing More Organic Foods/Beverages (Mid-Level and Periphery Organic Consumer Segments)
Figure 33 Product Categories in Which Consumers Are Willing to Pay a Premium (30% More) for Organic (Among Organic Category Buyers)
Figure 34 Categories in Which Consumers Are Willing to Pay a Premium (30% More) for Organic (Among Organic Category Buyers - By Organic Consumer Segment)
Figure 35 Importance of Organic Foods and Beverages Outside of the Home Compared to Organic Foods Prepared at Home
Figure 36 Premium Amount Consumers Are Willing To Pay For Organics When Dining Out (By Organic Consumer Segment)
Figure 37 Premium Amount Consumers Are Willing To Pay For Organics in a Restaurant (By Household Income)
Figure 38 Consumer Impressions of Restaurant with Organic Items (By Organic Consumer Segment)
Figure 39 Organic Product Category Adoption Pathway
Figure 40 Categories of Organic Products Purchased
Figure 41 Top Categories of Organic Products Purchased (By Organic Consumer Segment)
Figure 42 Specific Categories of Organic Meats Purchased
Figure 43 Number of Organic Categories Purchased in the Past 3 Months
Figure 44 Consumer Segment by Race (Including Non-Users)
Figure 45 Consumer Segment by Race (Excluding Non-Users)
Figure 46 Frequency of Organic Use by Race (Excluding Non-users)
Figure 47 Organic Food and Beverage Purchase Channels
Figure 48 Organic Food and Beverage Purchase Channels (By Organic Consumer Segment)
Figure 49 Use of Grocery Store as One’s Only Organic Purchase Channel (by Organic Consumer Segment)
Figure 50 Organic Food and Beverage Purchase Channels (By Year)
Figure 51 Approaches to In-Store Organic Product Placement
Figure 52 Preferred Placement of Organics When Shopping for Groceries
Figure 53 Familiarity and Regular Use of Organic Brands
Figure 54 Familiarity and Regular Use of Organic Brands: 30 Most Familiar Brands Among Core Consumers
Figure 55 Familiarity and Regular Use of Organic Brands: 30 Most Familiar Brands Among Mid-level Consumers
Figure 56 Familiarity and Regular Use of Organic Brands: 30 Most Familiar Brands Among Periphery Consumers
Figure 57 Consumer Assessment of Store Brand Organics (By Organic Consumer Segment)
Figure 58 Identifying Primary Household Shoppers
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Organic 2006 - Consumer Attitudes & Behavior, Five Years Later & Into the Future
Organic Beverages in the United States 2008
Organic Food in the United States 2008
Organic Foods in the United States 2007
Organic Foods & Beverages - Global Strategic Business Report
Organic Foods Report 2006
Natural Organic Personal Care in the United States 2008
Yeo Valley and Rachel's Organic Case Study: Capitalizing on the Mainstreaming of Organics
World Organic Foods And Beverages Report (2006)
Organic Food & Drink Market Assessment 2008
State of the Industry: Organic Foods and Beverages in the U.S. (4th Edition)
State of the Industry: Organic Foods and Beverages in the U.S.
|
|
|
|
