Though there is no shortage of data on the primary consumer electronics categories, the same cannot be said of their companion accessories. This dearth of data is somewhat surprising given the important role accessories play in boosting overall margins at retail.
And yet, fundamental questions exist. How many consumers have purchased a given accessory? How many more will buy in the coming year? How and when are accessories purchased -- at the same time as the primary device or much later?
Fortunately, CEA's CE Accessories Ownership and Market Potential Update provides some answers. An update of a study conducted in 2003, this survey measures changes in ownership rates and purchase intent across 110 accessory categories and provides insight into accessory purchasing habits. Don't miss this chance to shed light on this important category.
Topics Included In Study: - Accessories
Measurements: - Ownership; - Purchase Intentions
Study Methodology: - US - Telephone Survey
Study Population: - Adults
Sample Size: - 3,037
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