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Online Gaming in China: Web Games Lead the Next Wave
In-Stat/MDR, Sep 2008, Pages: 28
It is estimated that the revenue of the Chinese online gaming market reached US$ 1.65 million in 2007. The top ten game companies contributed 90% of the total revenue. SNDA sustained the number one spot with 20.4% market share, followed by Netease.
Compared to the MMOG market, web gaming is still in its infancy. However, with continued technical improvements and increased promotion, it is growing rapidly. The number of web gamers was estimated at over three million in 2007. Revenue was US$8 million, or 0.5% of total online gaming revenue; however, many gaming giants are paying more and more attention to this segment owing to its huge potential for growth.
This report discusses the trends of online and web gaming and presents details, including value chain, business models, drivers and barriers, primary gaming companies, and the most popular online games. It also includes Our forecasts of the revenue and subscribers for both online and web gaming from 2008 to 2012.
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