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Virtual Worlds and the 3D Web
PhoCusWright, March 2008, Pages: 15
While travel companies may find it tricky to establish themselves in virtual worlds, the potential to connect with consumers could be worth it.
Virtual worlds have received a great deal of attention in the last year, as Second Life captured the imagination of the press and prompted scores of companies to set up shop within its online world. As current platform limitations and the challenges of transitioning to a virtual worlds-based marketing approach became apparent, enthusiasm waned.
Despite the challenges, however, virtual worlds have numerous near- and long-term applications for travel companies. PhoCusWright's 'Virtual Worlds and the 3D Web' article describes the various types of virtual worlds, analyzes current virtual worlds and travel marketing efforts and outlines the prospects for development of a future 3D Web.
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